Digital marketing
reports & guides.

The latest digital marketing guides, reports & insights from the Croud team

From best practice guides to market-specific calendars to help you plan your next campaign, to industry insights, this is where you’ll find the latest guides, reports and insights from the team at Croud.

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ChatGPT and localisation – friend or foe?

Explore the effectiveness and trustworthiness of AI-generated content following a editorial test and survey of 2,500 people

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An introduction to digital PR

Explore how to effectively implement digital PR into your marketing strategy and reap its benefits

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Cost of living series: Fashion retail insights

How consumer behaviour and intent has changed in the fashion industry, and the opportunities on offer to brands

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Making an impact on TikTok

How to leverage the platform to successfully drive growth for your brand

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Cost of living series: Travel marketing insights

Insights into how the travel industry has been impacted, and examples of brands that are responding

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How to leverage offline data for digital paid media

Discover greater consumer insights by combining online and offline data into one cohesive digital strategy

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Holiday marketing guide 2022

Optimise your digital strategy for this year’s holiday shopping season

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Digital journeys for the luxury consumer in Japan

Key insight and practical steps to boost your brand’s presence within this lucrative market

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A guide to CTV advertising

Learn how to successfully integrate CTV advertising into your digital marketing strategy

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Preparing for Google Analytics 4

Prepare for the sunsetting of UA and successfully implement GA4 into your digital strategy

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A guide to Amazon Prime Day 2022

What to expect and how to best prepare for the biggest promotional event in retail

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Server-side tagging whitepaper

Explore the importance, benefits and best practices to server-side tagging

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International localisation report

Explore the realities of brand localisation across global markets following a survey of 1,600 people

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South Korean marketing calendar

Shopping dates and key terms to optimise your South Korean marketing campaigns

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SA360 guide

Leverage key features of SA360 to improve your paid search efforts

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The state of online fashion in Germany

Explore German consumers’ shifting attitudes towards fashion, based on a survey of 1,000 shoppers

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Guide to future-proofing paid search strategy

Leverage Google Ads’ full power and maximise your PPC strategy

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WeChat marketing guide

A guide to how marketers can maximise their WeChat marketing strategy to expand their presence in China

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Holiday marketing guide: 2021

Key trends, insights and tips to driving more sales this holiday season

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The state of online fashion in 2021

Explore shifting attitudes towards online fashion across the UK, US, Italy and Germany.

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Guide to LTV thumbnail

Guide to LTV

Shift towards a long-term, data-driven lifetime value model

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Excel to Datorama

Excel to Datorama cheat sheet

A handy guide for the Datorama equivalents of the top 50 most useful Excel formulas & functions

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GA4 into report

Introduction to Google Analytics 4

Explore the newest version of Google Analytics and its features

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Localisation guide website

Guide to localisation

Deliver localised content for your in-market and global audience

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Digital marketing glossary

View our A-Z guide of all the digital marketing terms you need to know

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Guide to social media as a global strategy

Drive international engagement through an integrated social media strategy

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6 digital tools for international expansion

A guide to six digital tools you need in your international marketing toolkit

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Japanese marketing calendar

Major shopping and other dates to accelerate your marketing strategies in Japan

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Guide to joining up on- and offline marketing

How to blur the lines between your on-and offline strategies and drive growth

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Guide to standardisation vs. adaptation

Adapt your paid search strategy to align with cultural dimensions across the globe

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Finance PPC

How to win with PPC in financial services

Key recommendations for success in the highly competitive world of financial PPC

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Report: The professional gig economy

The latest insights, trends and predictions for this evolving work model

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How to optimise for local search

Use the power of Google My Business to dominate local and organic rankings

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International marketing report

A guide to developing campaigns that truly resonate with your market audience

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Going global report

Advice and insights to help you gain a competitive edge across the globe

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Amazon advertising

Driving success on Amazon

Key insights to help you kickstart or accelerate your Amazon advertising strategy

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Chinese marketing calendar

Major shopping and other dates to accelerate your China marketing strategy

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International SEO

Croud’s guide to international SEO

Supercharge your global SEO strategy using our comprehensive guide.

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Your guide to Black Friday marketing

Optimise your Black Friday marketing strategy with this handy guide

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How to measure your content marketing success

Bridge the gap between measurement and strategy using these insightful tools

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Six WeChat metrics for brands

Learn the metrics and insights you can use to elevate your WeChat strategy

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