Croud has been appointed by Cognism, the leading global B2B data company, as its strategic and paid media partner.
Croud will support the next chapter of Cognism's growth across key markets including the UK, France, Germany and the US, as the business launches a bold new brand to market. The partnership brings together two businesses with data at their core, spanning strategy and planning, paid media, and strategic analytics - with a shared ambition to drive measurable growth and put Cognism's newly launched 'Fluent in Data' positioning firmly on the map across their priority markets.
Starting with a strategic consultancy project in late 2025, Croud worked with Cognism to refine their ideal customer profile, market positioning, and media mix. The engagement quickly grew into a full retainer partnership, with Croud now embedded as Cognism's paid media partner.
Working closely with the Cognism team and creative agency BBD Perfect Storm, Croud’s brief is to bring the new brand to life in market with the right media strategy, mix and measurement framework, in order to drive real commercial impact and a true Return on Intelligence from day one.
Dominic Allon, CEO of Cognism, said, "Cognism’s new brand is a clear statement of intent. As we accelerate our focus on mid-market and enterprise customers, it’s critical that our go-to-market strategy matches the sophistication and impact of our solutions. Croud has been a key partner in making that happen."
Luke Smith, Founder and Global CEO at Croud, added, “Cognism is a bold, ambitious business and it's been a pleasure to work with such an open and collaborative team. To be their strategic and paid media partner at this moment - as they launch a powerful new brand and push for growth across key markets - is exactly the kind of brief that gets us excited. We're looking forward to working with both the Cognism team and Perfect Storm with whom we’ve already built a strong partnership.”
The Cognism win continues a strong run of new business momentum for Croud. Recent partnership announcements include ITV and Global, Formula E, and Ooni, marking a standout start to the year as the agency continues to expand its client portfolio across sectors and geographies.
