When I asked ChatGPT-3 how it can help digital marketers, I was hoping for an answer other than...
ChatGPT-3 is a tool, not a writer
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Content.
Google’s helpful content update: is this the end of search-first content?
Content by people, for people - that’s the message from Google’s helpful content update...
What is digital PR? How can it boost your SEO?
Gone are the days of separating search engine optimization (SEO), media relations, and overall...
How to grab attention in five seconds
Every media interaction we have with consumers is underpinned by how well we can first capture our...
The rise of freelancing within digital PR
In the midst of the accelerating ‘freelance revolution’, the digital PR industry is the latest...
Our top three talks at MAD//Fest 2022
Last week we attended MAD//Fest, a festival for marketing, advertising and disruptive tech. It...
How to maximise your brand with performance marketing
How much does your brand influence the performance of your ads? In this blog, we explore the...
The power of attention, your new favourite metric
The term ‘attention economy’ was coined by Herbert A. Simon (psychologist, economist, and Nobel...
International localisation: Correct currencies and local payment preferences
So, your brand has diligently localised its website content and considered international SEO, but...
How marketing has evolved during Queen Elizabeth II’s reign
This year the Queen celebrates a record breaking 70 years on the throne marking an important...
International localisation: Understanding the difference between translation and localisation
The digital age has presented an abundance of opportunities. We’re more connected than ever and...
Google Marketing Live 2022: The future of Google
Yesterday was the relaunch of Google Marketing Live as an in person event. A few of our lucky US...