Blog.
The latest digital marketing news from Croud
Read the latest news and insights from the global team at Croud – covering everything from data solutions to the most up-to-the-minute developments in the world of paid media.
A marketer’s guide: Content marketing during Black Friday
Black Friday has become one of the world’s most profitable annual shopping events, with new records being set and broken…
Should Western retailers embrace China’s cashless revolution?
International luxury department store Galeries Lafayette recently announced that customers are now able to purchase items in store by using…
A retailer’s guide to capitalising on sales in the festive season
The festive season is upon us, with Christmas campaigns now in full swing, and shoppers out in force, looking to…
‘Apportunities’ for success: An introduction to PPC app marketing
Back in July 2008, Apple rolled out iOS 2.0 and for the first time in history we, the information-hungry device…
Black Friday & Cyber Monday 2017: Key trends in biddable
Last weekend saw the holiday sale season kick into full swing, with Cyber Monday hitting a new record of US$6.6bn…
An introduction to local SEO
Local SEO refers to the activity that is carried out to improve a company’s visibility for location-based keywords in search…
2018 – the end of geo redirects?
In a move to unify the digital single market within the European Union, the EU has agreed on a proposal…
Facebook advertising: What does increased transparency mean for brands and agencies?
Who would have thought it would take Russian interference in a US election for Facebook to start to embrace transparency?…
Your guide to Bing’s latest pilot features: Filter and action extensions
Recently Croud was lucky enough to test two of the latest pilot features available through the Bing Ads Lab. So,…
AdWords update to daily budgets – is this really a bad thing?
Google AdWords very quietly announced a big update to AdWords daily budgets last month. This means that, as of 4…
Enhance your paid search account with the new AdWords experience
AdWords has recently had a makeover, and with it comes some brilliant new tools and features designed to enhance reporting…
Croudie stories: Meet our digital experts across the globe
Croud is home to the world’s largest network of digital specialists who provide a first-rate service in real-time, whilst enjoying…