The latest digital marketing news from Croud

Read the latest news and insights from the global team at Croud – covering everything from data solutions to the most up-to-the-minute developments in the world of paid media. 

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GA4: the only analytics platform that benefits from Google’s Consent Mode

Google’s Consent Mode is a brilliant opportunity for advertisers to respond to a problem that should (and will) get more…

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ChatGPT-3 is a tool, not a writer

When I asked ChatGPT-3 how it can help digital marketers, I was hoping for an answer other than what everyone…

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Blue Monday: What is it and where did it come from?

#BlueMonday is currently trending at #1 on Twitter. But what is Blue Monday? Where did it come from and what…

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Feed-based approach to Dynamic Search Ads targeting

I was recently reading an article on Dynamic Search Ads (DSAs) published by Search Engine Land that explored how to…

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Creating standout campaigns for Chinese New Year 2023

For brands who have already set foot in, or are geared up to enter the vast consumer market in the…

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2022 at Croud: Year in review

Another year, another wrap-up! We’re seeing off 2022 with great optimism for 2023, and despite global challenges this year, we’ve…

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lucky bag

What are Japan’s ‘lucky bags’ (Fukubukuro)? 

Tradition is a powerful marketing tool, which can open up opportunities that might seem out of place if attempted outside…

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Key insights from Black Friday 2022

While online spending increased by 2.3% year on year (YoY) this Black Friday, pandemic disturbance once again gave way to…

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Google’s helpful content update: is this the end of search-first content?

Content by people, for people – that’s the message from Google’s helpful content update announcement. But what does it mean?…

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Using data analysis to find conversion optimisation opportunities

Of all the questions you might have about your online presence, one of the most important ones to consider when…

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Learnings from Google’s Comparison Shopping Services spotlight event

Google recently hosted a Comparison Shopping Services (CSS) spotlight event, showcasing updates to the platform, 2022 trends and award-winning agencies. …

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What are Core Web Vitals and how do different tools measure them?

As of 2020, Google has been using their Core Web Vitals page speed and experience metrics as direct ranking factors….

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