The latest digital marketing news from Croud

Read the latest news and insights from the global team at Croud – covering everything from data solutions to the most up-to-the-minute developments in the world of paid media. 

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Google increased ad prices to meet targets. What does this mean?

This week, Bloomberg reported on the comments made by Jerry Dischler, Vice President for Google’s advertising products, during the ongoing…

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Why WeChat Search Ads are essential for Marketing in China

When it comes to search engine marketing (SEM) in China, Baidu Search dominates, occupying over 80% of the market share…

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The impact of iOS 17 Link Tracking Protection for marketers

In June 2023, Apple previewed iOS 17 at their Worldwide Developers Conference. Amongst the new features that were announced, Apple…

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Google wants you to think differently about attribution

Google announced in April 2023 that they will deprecate first-click, linear, time decay and position-based attribution models for Google Ads…

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Four things to consider as a PPC leader

Digital is constantly evolving, so it can be difficult to bring clarity to team leadership, direction and planning for success…

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This is the future of marketing measurement

We’re hearing from marketers in every sector that measurement is now their number one priority. With marketing spend being scrutinised…

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The rise of live shopping in Southeast Asia

In today’s rapidly evolving world of e-commerce where consumer expectations continue to soar, brands are constantly searching for innovative ways…

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Threads: Here’s what you need to know

This week, Meta has launched Threads, under the umbrella of ‘Instagram’. Threads is a text-based social app, and Meta’s answer…

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Crunch time for cookies

On July 1st, Universal Analytics will be sunset to give way to Google Analytics 4. If you rely on Google…

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Five of the best digital campaigns from Cannes 2023

The Cannes Lions International Festival of Creativity continues to be a platform that recognises groundbreaking achievements in the world of…

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2023 Mid-year review: Three key Chinese consumer trends 

Following three years of pandemic upheavals in China, brands and retailers have been forced to ditch old rules and embrace…

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The Croud Meadow

Croud partners with Shrewsbury Town Football Club as stadium sponsors

We’re so excited to share that Croud is the new sponsor for Shrewsbury Town Football Club (STFC) Stadium for the…

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