The latest digital marketing news from Croud

Read the latest news and insights from the global team at Croud – covering everything from data solutions to the most up-to-the-minute developments in the world of paid media. 

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Google’s helpful content update: is this the end of search-first content?

Content by people, for people – that’s the message from Google’s helpful content update announcement. But what does it mean?…

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Using data analysis to find conversion optimisation opportunities

Of all the questions you might have about your online presence, one of the most important ones to consider when…

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What are Core Web Vitals and how do different tools measure them?

As of 2020, Google has been using their Core Web Vitals page speed and experience metrics as direct ranking factors….

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Three key PPC strategies for Black Friday

Peak season is officially here, and we’re here to help you supercharge your performance over this crucial trading period. A…

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Croud strengthens brand offering with acquisition of Born Social

We’re delighted to announce that Croud has acquired global social media agency, Born Social, strengthening our brand and creative offering….

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The importance of cross-team collaboration for SEO

“As SEOs, it’s fundamental that we don’t work in silos” Areej AbuAli, Brighton SEO 2021. This quote was on one…

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TikTok take-off takeaways

Croud recently hosted a TikTok take-off: Creators, creative and performance success breakfast event at The Drum Labs to explore how…

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Halloween horrors: marketing faux pas that should really scare you

It’s spooky season, but for marketers, there’s something even more horrifying than the prospect of a ghost haunting the attic. …

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What is digital PR? How can it boost your SEO?

Gone are the days of separating search engine optimization (SEO), media relations, and overall brand strategy. Over the past few…

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Japan and the future of luxury

In 2021 alone, the Japanese luxury goods market generated over $25.98bn in revenue. So considerable is the market’s scale and…

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The snowball effect of iterative testing

Planning and forecasting for CRO experimentation can sometimes feel like putting a finger in the wind, but the key to…

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Key takeaways from Google’s Product Kick Off 2022

Yesterday was Google’s second Product Kick Off of 2022 – this time covering H2. These are increasingly delivered in a…

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