Blog.
The latest digital marketing news from Croud
Read the latest news and insights from the global team at Croud – covering everything from data solutions to the most up-to-the-minute developments in the world of paid media.
Croud appoints ex-Omnicom Group Dean Gardner as Global COO
We are delighted to welcome Dean Gardner as global Chief Operating Officer, as well as several new key hires across…
Amazon Advertising: Introducing Brand Metrics
Amazon recently launched a new Brand Metrics beta, which enables brands to see their performance across different categories in new…
How Google AI advancements are changing paid search
In this blog, we will discuss the most recent advancements in Google AI (artificial intelligence) and its impact on paid…
Tips for effectively analysing your target audience
A fundamental step in maximising the effectiveness of your marketing activity is analysing your target audience. Deep diving beyond the…
Best practices for Sponsored Brands videos on Amazon
As Amazon, the world’s leading online retail marketplace, continues to grow in popularity amongst consumers, brands need to consider how…
L&C Mortgages appoints Croud as its digital media agency
L&C Mortgages, the UK’s largest fee-free mortgage broker and advisor, has appointed global digital marketing agency Croud as its full-service…
Phillip Island Nature Parks partners with Croud to drive brand awareness
Phillip Island Nature Parks, the Australian not-for-profit conservation organisation known for their dedication to penguins, koalas, seals and more, has…
How to build your content marketing strategy to boost SEO
It seems everyone these days is talking about content marketing, and for good reason. Think of content marketing as the…
Croud’s review of Amazon Prime Day 2021
So that’s it… Amazon Prime Day 2021 is officially over! So what can we take away from the big event?…
What marketers can learn from new consumer brands in China
In the past, brands entering into the Chinese market have always been concerned about competition against established domestic or multinational…
Croud x Google: App marketing for the finance industry
Croud and Google recently co-hosted a virtual event exploring the latest developments and opportunities within mobile advertising for finance marketers. …
Amit Khanna joins Croud as Head of M&A
We’re thrilled to welcome Amit Khanna as our newly-appointed Head of Mergers and Acquisitions (M&A) to bolster the next stage…