Blog.
The latest digital marketing news from Croud
Read the latest news and insights from the global team at Croud – covering everything from data solutions to the most up-to-the-minute developments in the world of paid media.
How to leverage social commerce to drive sales on Double 11
As a key leader in social commerce, Chinese retailers have pioneered many innovations globally, including live streaming, short-form video and…
How small retailers can drive growth on Singles’ Day
Singles’ Day, which falls on 11th November each year, has become an enormous celebration of singlehood in China. It is…
The state of online fashion in 2021
Croud has launched an international research report, which explores what matters to online fashion shoppers in the UK, US, Germany…
What does Shopify Markets mean for international SEO?
This post summarizes the news that Shopify is planning to launch international markets within their content management system (CMS), and…
How to become a digital freelancer in Germany
Since becoming a Croudie on Croud’s global network of on-demand digital specialists in the summer of 2021, Johanna has contributed…
Lightfeet appoints Croud as their digital marketing partner
Lightfeet, the Australian footwear brand offering a diverse range of orthotic socks, insoles and shoes, has appointed Croud as their…
Four steps to successfully integrating first-party data with SA360
First-party data integration is becoming increasingly important for businesses as we move towards a predictive era, in light of the…
Croud appoints ex-Omnicom Group Dean Gardner as Global COO
We are delighted to welcome Dean Gardner as global Chief Operating Officer, as well as several new key hires across…
Amazon Advertising: Introducing Brand Metrics
Amazon recently launched a new Brand Metrics beta, which enables brands to see their performance across different categories in new…
How Google AI advancements are changing paid search
In this blog, we will discuss the most recent advancements in Google AI (artificial intelligence) and its impact on paid…
Tips for effectively analysing your target audience
A fundamental step in maximising the effectiveness of your marketing activity is analysing your target audience. Deep diving beyond the…
Best practices for Sponsored Brands videos on Amazon
As Amazon, the world’s leading online retail marketplace, continues to grow in popularity amongst consumers, brands need to consider how…