A Brief History of Google SERPs [Infographic]

Over the course of the last 20 years, Google has revolutionized how we source information, how we buy products, and how advertisers sell those products to us. And yet, one fact remains stubbornly true: the shop-front for brands on Google is still the Search Engine Results Page (SERP).

The original lists of static results, comprised of what we nostalgically term ‘10 blue links’, have evolved into multi-media, cross-device, highly-personalized interfaces that can even adapt as we speak to them. There are now images, GIFs, news articles, videos, and podcasts in SERPs, all powered by algorithms that grow evermore sophisticated through machine learning.

Nonetheless, in the face of such change, it still matters where our website ranks on those all-important SERPs. The content of those results pages, however, is in constant flux, as a result of 20 years of innovations and new products.

We experience this evolution iteratively and, while we can all appreciate that significant changes have taken place, it can be easy to lose sight of the wider context and acknowledge just how radical the overhaul of Google results has been.

As such, we thought it a good time to take a step back and look at Google’s evolution over the past two decades, its many successes and its few notable failures, through the lens of the humble SERP.

As such, Croud decided it might be a good time to take a step back and take a look at Google’s evolution over the past two decades through the lens of the humble SERPs. Click on our History of Google SERPs Infographic below to see it in its full, high-resolution glory.

cover panel of history of SERPs Infographic

Infographic created by Clark Boyd and Safiya Lawrence, and Croudie and graphic designer Chelsea Herbert.

This infographic was also published on Search Engine Watch,  under the title “A visual history of Google SERPs: 1996 to 2017”

by Croud
29 March 2017



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