The awards
We are pleased to share that Croud has earned its wings and won in the Best use of Google Media category, at the The Independent Agency Awards 2022.
The awards recognise agencies who have demonstrated bravery and agility, and true collaboration between agency and client, leading to standout and breakthrough work. This year, The Alliance of Independent Agencies collaborated with MAD//Fest, to help shine a light on the disruptive work happening daily in independent agencies.
The win was announced live on the Hexagon stage at MAD//Fest 2022 awards ceremony by host, Emma Cargill, and special guests and TikTok sensation, Rob Mayhew.
Best use of Google Media
In the Best PPC Campaign category, Croud was named the winner for our work with Skillshare on maximizing paid search while maintaining a set level of efficiency.
After identifying an opportunity to better use automation across keyword expansion and bidding, Croud and Skillshare set out on three key focus areas to drive conversions: the utilization of dynamic search ads, the expansion of match types, and the use of portfolio bidding strategies. This tactical three-step plan was a resounding success, delivering a huge boost in conversions and unique search terms for the client.
In addition to these impressive results, Croud uncovered valuable insight into how bidding algorithms can continuously improve with increased data - challenging the traditional understanding of diminishing returns in paid search. A huge congratulations to all the winners and finalists! If you’d like to learn more about how Croud’s PPC team can help you deliver award-winning results, please get in touch.
The Alliance of Independent Agencies
Croud are proud members of the Alliance of Independent Agencies, an organisations which celebrates creative companies which are made up of individuals bound by a shared spirit of independence, ideas, and purpose in all they do - not just in the services they provide.
This win also follows closely behind Croud’s success at the Online Retailer Awards, in which our work with PrettyLittleThing took home the sector award for Fashion and Clothing.
Congratulations to all of the evening's winners. If you would like to find out more about our award winning paid search team or our other services, please contact us.
