Croud ‘Gets Their Wings’ at The Independent Agency Awards



6th July 2022

~ 2 min read

The awards

We are pleased to share that Croud has earned its wings and won in the Best use of Google Media category, at the The Independent Agency Awards 2022.

The awards recognise agencies who have demonstrated bravery and agility, and true collaboration between agency and client, leading to standout and breakthrough work. This year, The Alliance of Independent Agencies collaborated with MAD//Fest, to help shine a light on the disruptive work happening daily in independent agencies.

The win was announced live on the Hexagon stage at MAD//Fest 2022 awards ceremony by host, Emma Cargill, and special guests and TikTok sensation, Rob Mayhew.

Best use of Google Media

In the Best use of Google Media category, sponsored by Google, Croud were named the winner for our Google Smart Shopping Campaigns with PrettyLittleThing. 

With the objective to help PrettyLittleThing drive overall growth, Croud’s PPC team spotted an opportunity to grow revenue from Google Smart Shopping campaigns. The initiative was an overwhelming success, driving clicks and incremental revenue for the business, demonstrating the PPC team’s expertise and ability to push the boundaries of paid search.

The Alliance of Independent Agencies

Croud are proud members of the Alliance of Independent Agencies, an organisations which celebrates creative companies which are made up of individuals bound by a shared spirit of independence, ideas, and purpose in all they do - not just in the services they provide. 

This win also follows closely behind Croud’s success at the Online Retailer Awards, in which our work with PrettyLittleThing took home the sector award for Fashion and Clothing. 

Congratulations to all of the evening's winners. If you would like to find out more about our award winning paid search team or our other services, please contact us

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