3rd November

The Croud Consumer Index: AI, LLMs and the Next Frontier of Search

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UK/US
Services

Organic Performance

Elevate visibility, experience, and authority across every search touchpoint

Search has evolved beyond traditional engines to social platforms, communities, and AI-driven discovery. Croud UK's Organic Performance solutions meet this new reality with three distinct but complementary services: Customer Experience, Organic Strategy, and Content Services. Each can be activated independently to meet specific objectives or combined for a holistic, future-proof approach.

Organic Strategy

Drive discoverability across search engines, social, communities, and AI

Audiences now search everywhere - from Google to TikTok, Reddit, and LLMs. Our Organic Strategy team builds platform-specific plans to keep your brand visible and authoritative wherever discovery happens.

Capabilities

  • Traditional search optimisation: on-page SEO, EEAT strategy, local SEO, app-store optimisation
  • Cross-platform visibility: SearchAnywhere for social, communities, and marketplaces
  • AI and LLM visibility: generative engine optimisation, brand readiness audits, and prompt research
  • Marketplaces optimisation and integration with retail media
  • Proprietary tools including SEO.max (competitive intelligence), Voyager (incrementality forecasting), Unity (cross-channel dashboards), and BrandAI (AI brand perception tracking)

Impact

Clients typically see significant gains in impressions, sessions, and revenue—backed by data-driven forecasting and ongoing measurement.

Customer Experience (CX)

Optimise every on-site interaction for search visibility and revenue

Great search performance starts with an exceptional on-site experience. Our CX team focuses on technical health, speed, accessibility, and user journeys to convert search interest into measurable outcomes.

Capabilities

  • Technical SEO audits for site speed, Core Web Vitals, and structured data
  • Comprehensive website migrations with SEO safeguards
  • UX and CRO programmes using research, testing, and A/B experimentation to increase conversion rates
  • AI-readiness audits to optimise for large language models and AI overviews
  • Accessibility and page-speed improvements to protect rankings and enhance engagement

Impact
Croud’s CX work has delivered results like +58% conversion-rate uplifts for major brands and 98% of pages passing Core Web Vitals benchmarks.

Content Services

Create and amplify content that performs across channels

Content now drives brand authority well beyond search. Croud UK’s Content Services combine SEO-led performance content, brand storytelling, international scale, and content amplification - working closely with Born Social to ignite creator partnerships and brand production.

Capabilities

  • Performance content: data-led, EEAT-focused editorial to increase organic visibility
  • Brand-driven content: brand-driven storytelling, brand guidelines creation and video content production to build trust and affinity
  • Content amplification: digital PR, influencer collaboration, sponsored content and community activation
  • International scaling: localisation by native linguists across 100+ international markets

Impact
Examples include a +294% increase in organic sessions through EEAT-led content and international campaigns driving 98k+ additional organic clicks.

How SearchAnywhere™ drove a 30% increase in organic revenue for leading health and wellness brand Thorne.
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Thorne

Growing AI search visibility for Thorne

View Case Study

30%

Increase in YoY Organic revenue

+22%

Ahead of organic revenue target

66%

LLM mention rate based on BrandCI

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Get In Touch

Whether you need a standalone CRO and UX audit, a cross-platform organic strategy, or a global content programme, Croud UK’s Organic Performance specialists can tailor the right combination for your goals.

Contact us to discover how our Organic Performance offering can boost visibility, engagement, and growth.