Building a culture of data-driven growth 

Your data infrastructure, culture and leadership should have a real impact on your marketing strategies, tactics and business planning. Our team works to drive business growth through supporting better analytics, data strategy and marketing measurement to generate lasting value. 

Our services

Our analytics team helps world-renowned brands make smart data-backed business decisions.

Advanced Analytics 

Our experts blend data science and marketing knowledge to predict business outcomes. We use the latest techniques in  incrementality testing, customer segmentation and propensity modelling  to drive clearer outputs and decisions. 

Data engineering

Our specialists can build effective systems including data warehousing, business intelligence and API connectors and feeds. These robust, monitored and scalable solutions will collect and prepare high-quality data for you.

Analytics activation

We have experts in Google Analytics 4 implementation, consent mode, tagging and tracking, Ad Ops and more. They understand how to put your data into action with informed business decisions.


We build customised multi touch attribution systems for your business using the latest Machine Learning data techniques across Owned, Earned and Paid Marketing. This enables you to make daily optimizations to your marketing to drive greater growth.


Our Media Mix Modeling solutions use time series analysis to understand the impact of marketing factors, internal business drivers such as distribution and pricing and external factors like competitive activity and the wider economy to understand the true incremental impact of your investments.   

Unified measurement

Our team are building the next generation of data led marketing measurement solutions. We can blend Market Mix Modelling, Multi Touch Attribution and Incrementality testing into one unified view to give you insights and recommended actions to drive ROI and sales growth. 


Whether it’s reporting, strategic consulting or custom client analysis, our team can support the implementation of new measurement frameworks, build custom reports, better understand your customer journey, and more.

Tech partnerships

As a certified Google Marketing Platform and Google Cloud Platform partner, our team is well-equipped with the right resources and expertise to maximise the potential of your data and analytics.


“By partnering with Google and Croud, our new solution delivers better results while meeting the highest standards of customer centricity.”

Paolo Broussard

Global Head of Demand Generation, IWG


“Croud and Google provided some of the gritty problem-solving intelligence you need when migrating multiple properties, including training guides, monitoring and testing. They ensured the transition was efficient and effective.”

Tony Peedy

CMO, Fruugo


“The team helped us unify our data across our 3 brands and 12 countries to evaluate marketing driven sales and ROI”

Richard Banks

Performance Marketing Director at Awaze owner of, Hoseasons and Novasol.


“The team found +29% offline sales were driven by online research which helped refine marketing investments to drive greater ROI and hit our sales target."

Ryan Hill

Head of Digital at Toolstation


“The team helped us to pivot away from last click attribution to help drive higher ROI with results far exceeding our expectations."

Sarah Orrill

Head of Performance Media at TalkTalk


“The team helped us unlock the true value of digital social and display spend’s impact on our sales to drive greater efficiency and ROI from our marketing budgets."

Caroline McFarlane

Head of Digital Marketing at schuh



Driving conversions and lower CPCs through broad match


Increase in website traffic


Increase in conversions


Lower CPCs



Future-proofing the serviced office provider’s media measurement and recovering 9% more leads


More leads


Lower CPA


Markets covered



Driving 36% more conversions with a new privacy & conversion measurement solution


Marketplace websites


More conversions captured


Reduction in CPA


Every Man Jack

Leveraging data to drive profitability for leading men’s personal care brand


Net profit increase in the Beard category


Above profit target


Ad-attributed sales on Amazon

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