Your data infrastructure, culture and leadership should have a real impact on your marketing strategies, tactics and business planning. Our team works to drive business growth through supporting better analytics, data strategy and marketing measurement to generate lasting value.
Our servicesData-driven marketing harnesses insights from your digital footprint to power smarter marketing strategies. By analyzing customer behavior patterns and market trends, you can make informed decisions that drive growth and deliver measurable results. Our approach helps you transform raw data into actionable intelligence that impacts your bottom line.
Our advanced analytics blend sophisticated data science with deep marketing expertise to predict business outcomes with precision. Through incrementality testing, customer segmentation, and propensity modeling, you gain clear insights to optimize resource allocation and improve campaign effectiveness. This empowers you to make confident decisions based on evidence rather than assumptions.
Traditional last-click attribution fails to capture the complexity of modern customer journeys. AttributionGeni, our customized multi-touch attribution system, tracks all touchpoints from initial discovery to final conversion, giving appropriate credit to each marketing channel. You'll understand exactly what drives your conversions and how to optimize your marketing mix for maximum impact.
MMM analyzes the impact of internal (pricing, distribution) and external (competitor activity, economy) factors on business performance. It helps businesses adjust their strategy to maximize the impact of their marketing investments.
Unified measurement represents the next generation of data-led marketing intelligence. By combining Multi-Touch Attribution, Media Mix Modeling, and Incrementality Testing into one cohesive framework, you get a complete picture of marketing performance across all channels and timeframes. This holistic approach delivers actionable insights that drive ROI and sustainable growth through better decision-making.