Getting buy-in for brand: A breakfast with Avinash Kaushik


February 27, 2024

New York City


Are you struggling to make the case for brand investment?

Rising performance media costs and an over-reliance on short-term performance marketing tactics mean many brands are looking to invest more into brand. However, it can be difficult to measure the long-term impact of brand building, meaning many marketing leaders face an uphill battle getting buy-in. In fact, according to Croud's research, 1 in 5 marketing leaders don’t think their executive team understands the long-term business value of investing in brand building.

Join us for an exclusive breakfast session, led by Avinash Kaushik, Chief Strategy Officer at Croud and renowned marketing strategist. Avinash will share actionable strategies for quantifying brand impact, connecting it to performance, and securing leadership buy-in.

At this breakfast roundtable, you'll learn how to overcome common challenges like:

  • Convincing finance or commercial leads to allocate more budget to brand efforts
  • Demonstrating brand media's value when past efforts fell short
  • Developing a robust measurement approach for brand marketing
  • Bridging the gap between brand and performance channels.

This session will equip you with an understanding of how to quantify brand's contribution to revenue and market share growth - don't miss the chance to get your biggest questions answered and to enjoy breakfast at a fantastic location, in the company of your industry peers.

The Croud team will be heading to MAD//Fest after the breakfast, feel free to join us to continue the discussion.

Please note, this is a private event for marketing leaders and space is limited. All registrations will be reviewed and approved via email.

Register to attend


The venue: Ivy City Garden

Meet the Croud team

Avinash Kaushik

Chief Strategy Officer, Croud

Emma Turner

Director of Client Leadership, Croud

Jon King


Event details

DateJuly 2, 2024

Time8:30-10:00am (BST)

LocationIvy City Garden, London

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