A marketing leader’s guide to prioritising and securing investment

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~ 1 min read

In a tough climate, understanding which marketing investments yield ROI is paramount. 

In collaboration with Raconteur, this report explores insights from marketing leaders across industries, examining priority investment areas, effective channels and the importance of measuring success. 

Discover insights on the relationships between CFOs, CMOs and the board from our survey*, and how CMOs can justify their strategies in tight budget times, and secure buy-in. The report also explores the value of brand building and the potential of AI for marketers. 

Download the report now to learn more on optimising budgets, demonstrating value and thriving in a crowded space.

*Croud commissioned a survey of 1,000 marketing and finance leaders in the UK and US, carried out by ImpactSense in May 2024

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