Introduction
We are thrilled to share that Croud has been named platinum winners in three categories at the dotCOMM Awards 2022.
The dotCOMM awards recognise excellence in web creativity and digital communication, and celebrates innovative work that is transforming the industry.
Croud was named the winner in the Digital Marketing Campaign category for our work with Skillshare, along with Avanti in the SEO Campaign category and Michael Page in the Content Strategy category.
Digital Marketing Campaign
In the Best PPC Campaign category, Croud was named the winner for our work with Skillshare on maximizing paid search while maintaining a set level of efficiency.
After identifying an opportunity to better use automation across keyword expansion and bidding, Croud and Skillshare set out on three key focus areas to drive conversions: the utilization of dynamic search ads, the expansion of match types, and the use of portfolio bidding strategies. This tactical three-step plan was a resounding success, delivering a huge boost in conversions and unique search terms for the client.
In addition to these impressive results, Croud uncovered valuable insight into how bidding algorithms can continuously improve with increased data - challenging the traditional understanding of diminishing returns in paid search. A huge congratulations to all the winners and finalists! If you’d like to learn more about how Croud’s PPC team can help you deliver award-winning results, please get in touch.
SEO Campaign
With the Coronavirus pandemic having a significant impact on the domestic travel sector in the UK, Croud helped Avanti boost their online visibility and share of voice to stay ahead of competitors. To optimise their website’s SEO, Croud focused on building out new content, improving Avanti’s organic rankings and identifying other areas in which Avanti could rival competitors. Through this strategy, Croud and Avanti were able to see impressive results that helped the client minimise revenue losses, demonstrating the power of a comprehensive, joined-up strategy, combined with the agility and scale afforded by the Croudie network model.
Content Strategy
Croud and Michael Page were named winners in the Content Strategy category for their work on a SEO and content refresh that drove organic traffic to the client’s website. To help address issues on Michael Page’s existing ‘Advice’ hub, Croud conducted a website refresh with the objective of improving SEO performance, optimising low ranking pages, consolidating pages with overlapping topics and creating new pieces of content. In doing so, Michael Page and Croud were able to see growth in organic traffic, increased page sessions and higher keyword rankings.
A huge congratulations to the teams involved, as well as to all the other winners of the dotCOMM awards 2022. To learn more about how Croud can deliver award-winning work for your business, get in touch with our team.
