Regus

Overview

Optimizing Google My Business across 3,000+ locations to increase local search visibility

Services: SEO

Markets: Global

The challenge

Having worked with Regus for years, Croud was tasked with optimizing Regus’ Google My Business (GMB) listings across all 3,000+ locations. GMB listings, formerly known as Google Places, are a great way for companies of any size to increase their local search visibility through Google Search and Maps.

Given Regus’ huge global presence (centers in over 100 countries), Croud needed to find an innovative way of implementing GMB listings at scale. The overall objectives were to increase Regus’ website traffic from GMB listings and the number of leads generated.

The Croud difference

In order to create a tailored tool to manage the listings, Croud enlisted the help of its extensive network of Croudies, our on-demand digital experts across the globe. Together, an experienced team of in-house specialists and Croudies created a tool based on an API that could collate the appropriate listing information from Regus’ internal systems and then push them to GMB.

The tool was able to pull all the listings from a document, compare these with what was on each Regus website to ensure consistency, and then push updated information through to GMB. Once the initial push ensured near full-coverage on GMB for all Regus centers, over time the directory information was expanded to also include pictures, logos and additional center information.

The results

%

increase in website sessions from GMB

%

more leads generated from GMB

Grow your reach with Croud