Driving lead generation for Regus through smart remarketing campaigns
Services: Programmatic, Data science, Google Analytics 360
With a focus on the Regus brand of serviced offices, and keen to combat the inevitable impact of the pandemic, we wanted to focus more on maximizing customer intent through remarketing campaigns. Regus’ vast global scale meant that Croud needed to deliver personalized creatives at scale. Croud’s programmatic team set out to develop a campaign to remarket to Regus’ most relevant audiences to ultimately drive lead generation.
The Croud difference
We laid the foundations by setting a cost-per-lead (CPL) target, and with the help of Croud’s data science team, aimed to leverage dynamic creative optimization by creating a custom product feed to serve location-specific images to relevant users only. Croud’s programmatic team created a fully adaptable display ad that was custom designed with on-brand elements that stayed hyper-relevant to its audience.
The programmatic team’s use of custom audiences built in GA360 enabled us to track which audiences were engaging the most with the ads and therefore most likely to convert, allowing ongoing optimizations and easy scaling of the campaign across multiple locations.
reduction in CPL