The challenge was to truly understand key behavioural shifts within the labor market through search insights. Croud’s content and SEO teams welcomed this challenge, as we saw an opportunity to capitalise on a growing number of career related searches and convert this to job prospects.
The Croud difference
Our Croudie network of 2,400+ global digital specialists allowed us to write new specialist grade pieces of content, while quickly analysing existing copy and determining levels of keyword overlap between pages.
Lastly, we used bespoke Croud tools to collate niche, long-tail keywords that would be difficult to uncover through traditional keyword research methods.
The success opened up more opportunities for Croud to work closely with Michael Page on subsidiaries such as Page Personnel and potentially other APAC websites.
increase YoY in ranking for more keywords
keywords ranking in the top three positions
increase in organic traffic to Michael Page’s ‘Advice’ hub
The work we do with Croud is exceptional. During my time at Michael Page, we have changed strategies and priorities, and Croud have supported us with confidence the whole time. The content consolidation piece has been sensational driving up our website traffic. I feel reassured that whatever the challenge in our content and technical SEO space, I can lean on Croud and get the best results and creative output possible.
Peta Nicholas, Senior Digital Manager – AU, ID & PH