State of Escape, the Australian fashion brand, has appointed Croud, the global digital marketing agency, to support its international expansion and global digital strategy.
Croud will support State of Escape, who are known for their handcrafted bags, with both in-market and international expansion, as they expand across Australia and into Singapore, Malaysia and Hong Kong,
“We’re thrilled to be partnering with Croud, as we look to revamp our digital activity and drive revenue growth across new markets,” said Rae Sturm, State of Escape’s Ecommerce & Marketing Manager. “Croud’s expertise and breadth of experience working with global retail brands gives us confidence in their ability to help us reach our ambitious business goals.”
Croud’s Managing Director in Australia, Jamie Hoey, added “We’re delighted to be working with State of Escape and welcoming them into our growing portfolio of retail clients. We look forward to working closely with their team to help them successfully build a digital strategy that drives international growth, both in the short- and long-term.”
State of Escape will be utilising Croud’s global network of 2,500+ on-demand digital specialists, or ‘Croudies’, to drive performance across paid search and paid social. With Croudies based in all markets earmarked for expansion, State of Escape will benefit from local market insight as well as the expertise and knowledge of a Croud’s in-house teams.
Croud will be offering State of Escape support in consolidating multiple channels, designing a strategy adapted to their brand relaunch, and drastically increasing online revenue, all while building brand awareness across the APAC region.