If you haven’t prepared your website for Google’s mobile-friendly algorithm update, you may very well be heading for bad times. The update is now effective, and it’s advisable for businesses to makes sure they measure its impact.
Croud Australia’s Head of SEO & Content, James Kinsley, advises Marketing Managers to use these three techniques to measure the impact of the mobile-friendly algorithm update. Implementing these steps will allow you to determine the revenue and traffic gains if you’re well prepared for this update (or the losses you’re likely to see if you’re not). If you’ve ignored this update until now, you’ll find out pretty quickly how hard you’ve been hit.
Monitor Your Mobile Rankings
Keyword rankings have become a little less meaningful recently – or at least the water is muddied. However, they are still a great measure of performance. At Croud Australia, our SEO team uses Advanced Web Rankings to monitor keyword positioning, as AWR has a fantastic feature that allows users to monitor rankings as if from a mobile device. This was once just a helpful tool, but with the mobile-friendly update around the corner, it is now a vital feature for any business.
“It’s a well-known fact that mobile search is on the rise with an ever increasing local factor, and people need to get on top of that. It’s not easy to track location-specific mobile results when you’re across country from your clients, so a proxy-based ranking software would ease your job considerably. And this is precisely what AWR Cloud does – emulating a search as if we were in your actual location, providing accurate, location-aware rankings. With Google’s recent focus on mobile – including mobile-friendliness as a ranking signal for websites, having the possibility to accurately monitor mobile rankings becomes paramount for any SEO business.”
How to use this feature in AWR:
- Go to Search Engines in the settings tab and click Add Search Engines
- Select a search engine from the drop down menu
- Change the Search Type to Mobile
If you want to get rankings now (which is a good idea if you are a little behind on setting this up), you can go to Settings > Website > On-Demand Update and start gathering data right away.
Get Alerts About Mobile Traffic Drops
Logging in every day to see if your rankings have been affected can quickly become a tedious chore. For this reason, Google invented Custom Alerts.
To Set Up Custom Alerts:
- Go to Intelligence Events > Daily Events in your Reporting tab.
- In Custom Alerts click Create a Custom Alert. Here, you can set up a Google Alert to email you depending on a certain condition and sensitivity. Below we have set up an alert to look for mobile traffic drops of more that 10%, as compared to the previous week.
It’s important to note that Google Custom Alerts do not apply just to organic mobile traffic – they cover all mobile traffic. If you’d like to set up alerts only for organic mobile traffic, there are filters that will allow you to implement these features. However, we recommend setting up a basic alert to keep things simple. If mobile traffic drops, you’ll be notified of the situation and can analyse further.
Analyse The Impact On Organic Mobile Traffic
This is an easy one. Just navigate to your usual Google organic search report (Acquisition > Source/Medium > Google/Organic) and use an advanced segment to show mobile traffic only.
From here, you can also select different data from Sessions (visitors), such as your e-commerce data, to see how the changes have impacted revenue.
If you follow these steps to gather data on your website’s mobile traffic, the results are bound to get some attention from the guys upstairs. As always, if you need help getting things up to speed, call the team at Croud Australia.