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Croud’s SEO round-up: week six 2019

Each week the Croud SEO team collate the latest news from relevant sources around the web so you don’t have to. Read through the top SEO news stories for this week below and follow us on Twitter or sign up to our Newsletter.

Mobile search and video in 2019: How visible are you?

13/02/2019

SEW examines the current state of mobile search and video in 2019 and walks through how changes to the mobile SERPs, alongside an increase in video usage on mobile, means marketers have to optimise videos to fully benefit. The article also provides some recommendations for video optimisation in 2019.

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17 top plugins and extensions for SEO

08/02/2019

SEW released a guide to 17 of the top plugins and extensions for SEO, this includes tools that can help evaluate text quality, benchmark search performance, technical SEO optimisation, reporting, redirects, internal linking, schema and caching.

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Facebook is a local search engine. Are you treating it like one?

11/02/2019

An article released on SEW argued that we should be using Facebook as a local search engine, and pages and posts should be optimised for both user engagement alongside SEO best practices.

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Survey Report: Surviving the Retail Apocalypse

07/01/2019

A report by Yes Marketing has delved into the reasons users follow brands on social media – discounts and offers are important, but people also want to see more personality and relevance with 30% of their survey respondents saying they engage more with retailers that share funny or interesting social posts whilst 35% engage if the agree with the message or sentiment. In addition, 29% of respondents engage with the retailer on social to share positive feedback versus 20% who do it for negative feedback.

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Managing Sitemap XML with Google Search Console

08/02/2019

SEL released a guide to using Google Search Console to manage XML sitemaps, this is from a developer’s perspective and includes a walk through of the index coverage report and authoring sitemap XML.

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How to Identify and Tackle Keyword Cannibalization in 2019

11/02/2019

Moz released an in depth guide to dealing with keyword cannibalisation which runs through what exactly it means and why it’s a problem, how to uncover related issues, the different way cannibalisation can occur, the solutions that can help correct them and how to avoid it altogether.

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The Basics of Building an Intent-Based Keyword List

12/02/2019

Moz released a guide to building an intent based keyword list using current keyword research methodology to gather core keywords, add intent modifiers and finally auditing the list.

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