Croud is thrilled to announce that we were named a winner at the YouTube Works Awards last night, Thursday 13th June, for our work with Frontier.
The YouTube Works Awards recognise the brands and agencies that have raised the bar in strategic thinking and innovation, and utilised YouTube to deliver highly effective campaigns. The annual awards ceremony, held in partnership with the APG and Campaign, took place at The Yard in Shoreditch, bringing together the brands and agencies championing YouTube across different sectors.
YouTube Works Award winner
Croud was recognised at last night’s YouTube Works Awards for our work with Frontier Developments. In June 2018, Frontier launched Jurassic World Evolution in partnership with Universal, giving players the chance to run their own Jurassic World.
Croud was tasked with delivering an integrated launch campaign to drive awareness and boost game sales globally. Because of its reach and targeting capabilities, YouTube was at the heart of the campaign, spanning 16 markets and fronted by Jeff Goldblum.
Croud’s programmatic team used a host of data signals to build behavioural subsets and tailored creatives for each subset, whilst also using sequential targeting. We then used a variety of different formats during each point of the campaign – from in-stream ads and auction mastheads during the awareness phase, to YouTube for Action to drive sales.
The team saw some impressive results, with 29.7m completed views delivered by the end of the launch stage alone. YouTube activity directly drove 22,000 sales, at a cost-per-action 75% below target. In just over 18 days, Jurassic World Evolution sold more than 1m units, becoming one of only 12 titles in 2018 to achieve Platinum status on Steam.
Congratulations to all of the winners at the YouTube Works Awards. If you’d like to find out more about Croud’s YouTube or programmatic capabilities, get in touch.