Latest research shows that £1 in every £10 is now spent on the internet.
Smartphones, iPad and more products available online have all been factors helping to catapult internet shopping into a mainstream activity.
According to the Office for National Statistics (ONS), Britons spent an average of £539m online each week in September, out of £5.61bn total sales.
This 9.6pc share is the biggest on record, and is more than three times bigger than the 3pc share back in early 2007. It represents a 30pc increase on a year ago.
It is also raises further questions over whether the high street is being hit by the growth of online shopping, especially on the lead up to Christmas.
The Daily Telegraph reported that some stores such as Debenhams have decided to install internet kiosks into their department stores to help persuade high street shoppers, who found a certain product out of stock, to order it online.
Are you an online retailer? Do you find that your online store is performing better than any offline sales?
We’d love to hear your opinions on this and whether you will be doing your Christmas 2011 shopping online.