Croud

Poor Spelling is Costing Internet Retail Sites in the UK Millions

An online entrepreneur has claimed that poor spelling online is costing the UK millions in lost revenue for internet businesses.

BBC News reported today that Charles Duncombe, an internet entrepreneur responsible for a number of travel, mobile phone and clothing websites, has criticised poor spelling on the internet.

Mr Duncombe, who runs retail website TightsPlease.co.uk, has worked out that a spelling error next to a product on an online shopping website can halve sales of that particular product.

Duncombe studied visits to his website, and discovered that he made twice as much money from a product once a spelling mistake had been corrected.

“If you project this across the whole of internet retail, then millions of pounds worth of business is probably being lost each week due to simple spelling mistakes,” Mr Duncombe, director of the Just Say Please group, told the BBC.

Here at Croud, we completely agree with Mr Duncombe.

A spelling error on a website can immediately put a user off, especially when it comes to ecommerce.

Although now a booming industry, with online sales running at projected as £527m per week in the UK, online shopping still has a huge element of trust involved.

A number of questions can run through a shopper’s head before making a purchase online. ‘Will it be good quality?’, ‘Will it fit me?’, ‘Will the product turn up?’ and this is all before they reach the checkout.

With internet security including spam and phish attacks still being such a hot topic, how can users be expected to want to hand over their credit card details to a site littered with spelling and grammar errors?

There is a huge element of trust involved, and that’s why there should be a focus on the credibility of a website.

We would recommend not only reading through copy for your website yourself, but getting as many eyes on it as possible. This is where user-testing can be handy, or using a professional copywriter to check over the copy on your site.

Don’t just rely on your computer’s spell check as these often don’t pick up on fatal errors, which could be costing you money.

Image courtesy of SCA Svenska Cellulosa Aktiebolaget/Flickr.