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Programmatic.

Growing ambitious brands through programmatic & data expertise

Programmatic enables advertisers to plan and buy media at scale in the most effective way for their business, and truly measure the impact. It allows us to leverage audience data from advertisers and publishers, as well as execute creative dynamically based on online and offline triggers, unlocking value and efficiency not otherwise achievable.

The opportunity programmatic media buying enables can be business-transforming – whether you’re looking to build brand awareness or drive conversions. The challenge lies in getting the strategy right, and then executing at scale – that’s where Croud comes in.

Our approach

1.

We start out by gaining an in-depth understanding of your business and goals, ensuring all activity is aligned with these, while also maintaining the ability to flex and adapt to changes in the fast-moving programmatic space.

2.

Data capabilities and technical integrations allow us to optimize every element of programmatically executed activity. Being fully tech-agnostic means we cherry-pick platforms and partners on a client-by-client, and campaign-by-campaign basis.

3.

Everything we do is underpinned with an audience strategy fueled by data, and our hands-on teams have the skill and expertise to launch full scope activity, including Display, Video, Audio, Native, DOOH, YouTube and CTV.

The Croud difference

Our team of programmatic specialists provides end-to-end expertise, from media strategy to ad operations. Our Croudie network then enables us to quickly scale activity, as well as tap into niche areas of expertise.

At Croud, our performance marketing heritage makes us experts in driving results for our clients, and consolidating this through advanced measurement and attribution models, enabled by our in-house tech and data science teams.

We put testing and innovation at the heart of your campaigns, ensuring all campaign planning is underpinned by a testing framework that drives constant improvement. And our platform partnerships enable whitelisting for technology beta testing and trialing industry firsts.

See the results

Avon

Driving ROAS through a flawless dynamic product remarketing strategy

IWG

Driving brand awareness through a cross-channel campaign

Frontier

An integrated campaign to successfully launch Planet Zoo

The Programmatic team at Croud have utilized Skrill Customer Insight comprising market-specific data to drive significant increases in our new app customer volumes globally. Their agile approach ensures they can move quickly to capitalize on opportunities for growth and ultimately drive large revenue returns for our business.

Kyle Smith, Head of Performance Marketing B2C

Our capabilities

Media activation

We provide depth of expertise in media activation, working closely with our planning and analytics teams to ensure we maximize media effectiveness.

Emerging formats

We maintain a forward-looking view on the media landscape and introduce new and emerging formats to you, from programmatic OOH to connected TV.

Data activation

We support with first-party data activation for driving customer LTV and more impactful media buying, as well as providing in-depth audience insights.

Dynamic creative

We work with our in-house Creative team to plan and execute the right dynamic creative formats to develop your programmatic strategy.

Attribution

We quantify the influence of programmatic activity through developing cross-media attribution models which feed into our channel insights and strategy.

Consultancy

We offer custom consulting to clients looking to in-house programmatic operations, or who require ad technology expertise when defining their tech stack.