Maximize growth, drive efficiency and get ahead of your competitors
Paid search used to be simple; choose your keywords, optimize your bids and write compelling ad copy. But the development of targeting options, the evolution of automation, and the ever-growing global market mean the complexity of delivering a truly relevant ad to your customer has grown exponentially.
Fail to harness automation and you can be slow to react to a fluid market. Neglect to integrate business data and you eliminate the potential for intelligent optimisation and enhanced audience targeting. Don’t effectively globalize your activity and you fail to capitalize on new market opportunities.
Firstly, by understanding your business goals – whether launching a new product, increasing market share, or testing new markets – we can understand how paid search can help and outline a strategy.
Then, by diving into your data, we can learn who your customers are and how they interact with your business. Adding depth to your strategy, this allows us to tap into sophisticated audience targeting and understand how to respond to real-time changes in your business.
Finally, we build the infrastructure needed to deliver your strategy; integrating data and technology, tailoring campaigns to target markets, and rolling out at scale. By leveraging technology and our Croudie network we can do this accurately and at pace.
The Croud difference
Expertise in driving international growth
We understand the challenges new markets can present, and will help you capitalize on every opportunity – including navigating native search engines like Baidu, Naver and Yandex.
A technology-led agency
When it comes to automation, we can build powerful API tools, often tailored to your business, to automate performance management and integrate data effectively.
Access to a global network of digital experts
Our global network of PPC specialists means that we are uniquely positioned to offer truly local market and consumer behavior insights.
Google Ad Grants
We have extensive experience and expertise in supporting non-profit organisations eligible for the Google Ad Grants programme. In line with the programme’s requirements, organisations can get up to $10,000 USD per month of free Google Ads advertising.
Explore how Croud helped UK charity Marie Curie amplify their biggest ever campaign through this programme.
See the results
From a three-month PPC test to running all digital marketing in 120 countries.
Supercharging PPC results through machine learning
Breaking into new markets and building an overseas subscriber base through a smart PPC strategy
In my eight years at Google and additional five in the industry, I have rarely (if ever) worked with a client’s agency team who had such a comprehensive understanding of their client’s business. When we discuss the tactical and technical approaches with PPC and acquisition advertising, the team can clearly and knowledgeably relate the approach directly to the client’s business goals.
Industry Manager, Google
As effectively targeting your customers becomes increasingly complex, developing the right paid search strategy is key.
Automation & integration
Combining machine learning and AI with your business data helps us take your PPC performance to the next level.
Being both consistent and locally relevant at scale is challenging. We work with global brands to achieve performance at scale.
Get in touch
PMax campaigns for ecommerce: The do’s and don’ts
In 2021, Google introduced Performance Max (PMax) campaigns, an all-in-one campaign type that hits...
ChatGPT, AI and Google: Croud’s take
The wondrous world of artificial intelligence (AI) is in rapid acceleration and change is afoot,...
Feed-based approach to Dynamic Search Ads targeting
I was recently reading an article on Dynamic Search Ads (DSAs) published by Search Engine Land...