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Paid search.

Maximize growth, drive efficiency and get ahead of your competitors

Paid search used to be simple; choose your keywords, optimize your bids and write compelling ad copy. But the development of targeting options, the evolution of automation, and the ever-growing global market mean the complexity of delivering a truly relevant ad to your customer has grown exponentially.

Fail to harness automation and you can be slow to react to a fluid market. Neglect to integrate business data and you eliminate the potential for intelligent optimisation and enhanced audience targeting. Don’t effectively globalize your activity and you fail to capitalize on new market opportunities.

Our approach

1.

Firstly, by understanding your business goals – whether launching a new product, increasing market share, or testing new markets – we can understand how paid search can help and outline a strategy.

2.

Then, by diving into your data, we can learn who your customers are and how they interact with your business.  Adding depth to your strategy, this allows us to tap into sophisticated audience targeting and understand how to respond to real-time changes in your business.

3.

Finally, we build the infrastructure needed to deliver your strategy; integrating data and technology, tailoring campaigns to target markets, and rolling out at scale. By leveraging technology and our Croudie network we can do this accurately and at pace.

The Croud difference

Expertise in driving international growth

We understand the challenges new markets can present, and will help you capitalize on every opportunity – including navigating native search engines like Baidu, Naver and Yandex.

A technology-led agency

When it comes to automation, we can build powerful API tools, often tailored to your business, to automate performance management and integrate data effectively.

Access to a global network of digital experts

Our global network of PPC specialists means that we are uniquely positioned to offer truly local market and consumer behavior insights.

Google Ad Grants

We have extensive experience and expertise in supporting non-profit organisations eligible for the Google Ad Grants programme. In line with the programme’s requirements, organisations can get up to $10,000 USD per month of free Google Ads advertising.

Explore how Croud helped UK charity Marie Curie amplify their biggest ever campaign through this programme.

Our capabilities

Strategy

As effectively targeting your customers becomes increasingly complex, developing the right paid search strategy is key.

Automation & integration

Combining machine learning and AI with your business data helps us take your PPC performance to the next level.

Global growth

Being both consistent and locally relevant at scale is challenging. We work with global brands to achieve performance at scale.

Our partners

See the results

IWG

From a three-month PPC test to running all digital marketing in 120 countries.

Hiscox

Supercharging PPC results through machine learning

The Athletic

Breaking into new markets and building an overseas subscriber base through a smart PPC strategy

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