The certification
In recognition of our focus on mobile experience, Croud, a Google Partner agency, has been awarded Google Marketing Platform’s Mobile Web Certification.
If there is one constant in digital marketing, it’s the importance of getting it right on mobile. No matter which platform, search engine or research institution is saying it, the need to get it right on mobile is greater than ever. Whether your customers are commuting, second screening or using the latest technology to enhance their experience, users are expecting fast load times and snappy functionality to make their journey uninterrupted and frictionless.
The certification further solidifies Croud as a leader in mobile web optimisation, experience and speed.
The process
In the Best PPC Campaign category, Croud was named the winner for our work with Skillshare on maximizing paid search while maintaining a set level of efficiency.
After identifying an opportunity to better use automation across keyword expansion and bidding, Croud and Skillshare set out on three key focus areas to drive conversions: the utilization of dynamic search ads, the expansion of match types, and the use of portfolio bidding strategies. This tactical three-step plan was a resounding success, delivering a huge boost in conversions and unique search terms for the client.
In addition to these impressive results, Croud uncovered valuable insight into how bidding algorithms can continuously improve with increased data - challenging the traditional understanding of diminishing returns in paid search. A huge congratulations to all the winners and finalists! If you’d like to learn more about how Croud’s PPC team can help you deliver award-winning results, please get in touch.
Croud is committed to enabling brands to reach their true potential, through award-winning acquisition, proven organic performance, and through its recognised commitment and expertise in mobile websites and digital optimisation.
For more information, or to speak to the team about your mobile web strategy, contact us.
