Digital marketing
reports & guides.
The latest digital marketing guides, reports & insights from the Croud team
From best practice guides to market-specific calendars to help you plan your next campaign, to industry insights, this is where you’ll find the latest guides, reports and insights from the team at Croud.
Making an impact on TikTok
How to leverage the platform to successfully drive growth for your brand
Cost of living series: Travel marketing insights
Insights into how the travel industry has been impacted, and examples of brands that are responding
How to leverage offline data for digital paid media
Discover greater consumer insights by combining online and offline data into one cohesive digital strategy
Holiday marketing guide 2022
Optimise your digital strategy for this year’s holiday shopping season
Digital journeys for the luxury consumer in Japan
Key insight and practical steps to boost your brand’s presence within this lucrative market
A guide to CTV advertising
Learn how to successfully integrate CTV advertising into your digital marketing strategy
Preparing for Google Analytics 4
Prepare for the sunsetting of UA and successfully implement GA4 into your digital strategy
A guide to Amazon Prime Day 2022
What to expect and how to best prepare for the biggest promotional event in retail
Server-side tagging whitepaper
Explore the importance, benefits and best practices to server-side tagging
International localisation report
Explore the realities of brand localisation across global markets following a survey of 1,600 people
South Korean marketing calendar
Shopping dates and key terms to optimise your South Korean marketing campaigns
The state of online fashion in Germany
Explore German consumers’ shifting attitudes towards fashion, based on a survey of 1,000 shoppers
Guide to future-proofing paid search strategy
Leverage Google Ads’ full power and maximise your PPC strategy
WeChat marketing guide
A guide to how marketers can maximise their WeChat marketing strategy to expand their presence in China
Holiday marketing guide: 2021
Key trends, insights and tips to driving more sales this holiday season
The state of online fashion in 2021
Explore shifting attitudes towards online fashion across the UK, US, Italy and Germany.
Excel to Datorama cheat sheet
A handy guide for the Datorama equivalents of the top 50 most useful Excel formulas & functions
Introduction to Google Analytics 4
Explore the newest version of Google Analytics and its features
Guide to localisation
Deliver localised content for your in-market and global audience
Digital marketing glossary
View our A-Z guide of all the digital marketing terms you need to know
Guide to social media as a global strategy
Drive international engagement through an integrated social media strategy
6 digital tools for international expansion
A guide to six digital tools you need in your international marketing toolkit
Japanese marketing calendar
Major shopping and other dates to accelerate your marketing strategies in Japan
Guide to joining up on- and offline marketing
How to blur the lines between your on-and offline strategies and drive growth
Guide to standardisation vs. adaptation
Adapt your paid search strategy to align with cultural dimensions across the globe
How to win with PPC in financial services
Key recommendations for success in the highly competitive world of financial PPC
Report: The professional gig economy
The latest insights, trends and predictions for this evolving work model
How to optimise for local search
Use the power of Google My Business to dominate local and organic rankings
International marketing report
A guide to developing campaigns that truly resonate with your market audience
Going global report
Advice and insights to help you gain a competitive edge across the globe
Driving success on Amazon
Key insights to help you kickstart or accelerate your Amazon advertising strategy
Chinese marketing calendar
Major shopping and other dates to accelerate your China marketing strategy
Croud’s guide to international SEO
Supercharge your global SEO strategy using our comprehensive guide.
Your guide to Black Friday marketing
Optimise your Black Friday marketing strategy with this handy guide
How to measure your content marketing success
Bridge the gap between measurement and strategy using these insightful tools
Six WeChat metrics for brands
Learn the metrics and insights you can use to elevate your WeChat strategy