Sophia Webster

Overview

Using Google Ads to overhaul Sophia Webster’s festive campaigns and increase brand visibility and ROI

Services: Paid search, Shopping

Markets: UK

The challenge

Faced with a 335% uplift in the number of competitors targeting similar terms with Google Shopping ads, Sophia Webster wanted to capitalize on the upcoming winter season, especially the lucrative winter sale period, including Black Friday, Christmas and New Year, and the January sales. Therefore, Sophia Webster tasked Croud with overhauling their festive campaign – increasing their year-over-year brand visibility and ROI.

The Croud difference

Following a full review of the site, Croud set about implementing the optimize for clicks ad rotation setting across the largest traffic-driving campaigns in order to help drive more traffic.

Using Google Ads, Croud implemented various bidding strategies in order to help reduce cost-per-click.

The team also reviewed the existing audience setup per market in the account, then implemented a tailored audience strategy that would help boost conversion rate.

The results

%

increase in brand visibility

%

increase in global sales

%

uplift in ROAS

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