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EVENTS

Croud x BrightonSEO

Find out more about Croud's partnership with BrightonSEO

Croud is a longstanding sponsor and supporter of BrightonSEO. On this page you can discover all of the slides and materials from our previous talks at BrightonSEO.

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Brighton, October 2024: Nathan Height - Diversifying beyong Google

With AI platforms rising and social media functions evolving, the search landscape is shifting quickly. While Google remains the top search engine, other platforms are starting to claim market share, making the landscape more diverse.

Nathan's talk - 'Diversifying beyond Google' saw him share how SEOs can prepare for the future of search; what SEOs should be monitoring (and measuring) to cater to the new diverse search landscape; alongside practical tips to stay ahead and win. Check out our whitepaper on the future of search here!

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Brighton, April 2024: Tom Mansell - Winning in competitive verticals

SEO is a huge revenue driver for many businesses, but understanding exactly what it takes to rank well for competitive terms has always been something of a black box.

Based on experiments involving hundreds of data points, Tom - Croud’s Director of Organic Performance - presented a framework that touches on a number of core areas that we see impact organic performance. He demonstrated in his presentation, how to assess your business' current organic maturity and, more importantly, the steps needed to consistently outrank the competition.

Incorporating real-life examples, Tom's talk armed listeners with a framework and proven methodology for assessing and driving organic maturity - helping to build a solid business case for SEO investment.

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San Diego, November 2023: Skyla Li - Scaling a global content engine

In her session at BrightonSEO's inaugural US event, Skyla took the audience into the world of scaling global content, sharing insight on how marketers can implement this into their own SEO and content strategies.

Drawing from her extensive experience overseeing the creation of 10,000 pieces of content across 9 different markets in 11 languages, she shared best practices and lessons learned from this process.

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Brighton, September 2023: Meg Green - Intent is king

Meg's talk - 'Intent is king: creating content for the new-age SERP' - saw her drill down into the importance of intent-driven search data to understand exactly what kind of content our consumers would like to be served online.

With the ever-changing SERP landscape becoming more and more dynamic, it's essential for digital marketeers to evolve with these changes, in order to drive performance, and Meg illustrates how to do just that.

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Brighton, April 2023: James Ball - ChatGPT-4: Localisation friend or foe?

In his talk at BrightonSEO, James Ball from Croud's Content team explored how effective ChatGPT-4 is in localising content, unveiling the results of an in-depth study carried out by Croud.

He took the audience through the findings of the study, which was based on both an editorial test, where we pitched human translators against ChatGPT-4, and a consumer research study of 2,500 people in five markets, to explore their perspectives on AI-generated content.

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Want to know more?

If you're interested in learning more about any of our previous BrightonSEO talk topics, or if you'd like to connect with one of the speakers, fill in the form below, and we'll be in touch.