Your native language partner for WeChat Chinese marketing
WeChat is now one of the most popular social network channels in the world. With its unbeatable user base and high screen time, WeChat has become the ideal place for brands to reach Chinese consumers both within the Chinese market and overseas.
Setting up WeChat may seem easy. However, many global brands struggle to adapt their strategy to the right tone of voice and marketing strategy for the Chinese consumer, especially given the unique features and tools available on the platform.
Our approach
1.
Partnering with Croud’s native marketing experts can help you avoid common and costly mistakes. Our data-driven WeChat social media marketing strategy has helped clients tackle brand and performance goals simultaneously.
2.
We’re on-hand 24/7 for campaign support and implementation, helping your WeChat marketing strategy to succeed.
3.
What’s more, as a full-service agency, we can offer comprehensive and customised solutions when marketing with WeChat, to bring your brand to the right people in the right way on this all-in-one social platform in China.
The Croud difference
Our dedicated team of native specialists will devise a localised and data-driven strategy tailored for your business goals. From content marketing to social advertising, we have experts who are skilled in every aspect of WeChat and on-hand 24/7 for support.
With accurate reporting and full data transparency, we can drive real business value through WeChat. Through customised dashboards, clients can easily assess the performance of their accounts. Croud’s test-and-learn mechanism ensures brands stay ahead in this competitive market. We see our client as a true partner, and we’ll work together to achieve your goals.
Croud’s specialist China team has been pivotal in driving IWG’s performance in the region. The team’s commitment to testing and continually optimising activity, as well as showing us the metrics that matter to us as a business, has made them an invaluable partner, and we’re excited to continue to grow together in the APAC region.
Bernardine Michael, Global Head of Paid Social & Display, IWG
Our capabilities
WeChat official accounts
From setting up your service account to 24/7 management, we can look after all aspects of your WeChat account from articles to functionalities.
Content marketing
We take a data-driven approach to ensure your content is truly localised and drives performance and engagement.
WeChat ads
Our all-in-one advertising solution leverages the smartest optimisation techniques, delivering campaigns that convert.
Influencer/KOL campaigns
Power up your WeChat content marketing efforts with our brand-tailored influencer marketing strategies to improve brand awareness and audience reach.
Comprehensive reporting
With sophisticated data-based reporting and analysis, we’ll help you to make the best-informed decisions for long-term business success.
Localisation
Our native language experts will help you to tailor your messaging to appeal to the local audiences and gain new customers.