Flexible and transparent solutions that drive growth in China
China is a rapidly growing consumer market – not only in terms of size, but also in the fiercely fast and sophisticated levels of digitalisation. The sheer speed of change in trends and consumer behaviour can often be overwhelming, and means that it is not a market to which you can apply a strategy used in other regions. Failing to account for this can mean big losses in investment and energy, with little to show for it. Businesses that are willing to adapt and constantly revise their strategy, however, are able to take full advantage of the huge growth opportunities.
Our approach
1.
We help you cut through the noise in the saturated Chinese consumer market, starting with digging deeper into what your audience looks like. Our dedicated team is made up of in-house strategists located closer to your global team who understand the essence of your brand, and local digital experts on the ground in mainland China.
2.
We build a holistic digital strategy, grounded in data, dedicated to the Chinese market. We understand the commercial drive behind your marketing budget – meaning less wastage in spending, more growth and more revenue.
The Croud difference
Leveraging various first-party and third-party data sources, we create audience-first strategies to speak for your brands across the most suitable platforms. It’s not about blanket visibility across all the possible platforms, but about taking a tailored approach to reach your target audience. Our clients benefit from constant testing, designed to quickly identify what works well and fast-track your success.
Confusing data and results will be a thing of the past, as we give you full transparency in performance and our approach, ensuring it fits into your global digital reporting and understanding.
Croud’s specialist China team has been pivotal in driving IWG’s performance in the region, boasting in-depth knowledge of the local platforms and channels, whilst also ensuring that all activity is tied back to our global strategy. We particularly value the team’s solution-driven mindset and clear communication, with considerations and options for key actions provided weekly to optimise our growth in the APAC region.
Bernadine Michael, Global Head of Paid Social & Display, IWG
Our areas of expertise
WeChat advertising
Navigate the biggest social media platform in China with ease, enabling you to tap into a pool of more than one million users.
Baidu advertising
Using our close relationship with Baidu, our experienced team and local digital experts help you to get the most out of Baidu.
Localisation
We deliver true localisation – from strategy to content – to boost your brand value and conversion rate in China.
Douyin marketing
Leverage China’s version of TikTok to turbocharge your business growth in the Chinese market.
Little Red Book marketing
Allow your brand to fully unlock its potential through China’s favourite lifestyle social platform amongst younger generations.
Social commerce
Empower brands to truly harness the synergy of the social commerce trend for business success in China.
Social media
We’ll help you invest in the social platforms that are right for your business – whether that’s Weibo, Redbook, TikTok, or others.
Data integration
Get full transparency with our data visualisation solutions, which bring everything into one place, giving you easy access.
Conversion rate optimisation
Translate more traffic into sales – we focus on the user experienced, testing every step and landing page to boost sales.
Local SEO
We create rich and locally relevant content based on keyword research and provide technical recommendations to improve performance.
Account audit
We help you understand why your current account isn’t performing at its best, and provide actionable advice on how to make improvements.
Influencers and KOLs
Working with the leading voices in each vertical, we produce tailor-made influencer strategies to improve brand awareness and audience reach.
Our partners
