Maximise sales, grow your brand and beat the competition
As a brand or retailer, standing out online is imperative. Search engine shopping campaigns provide one way to be top of mind when customers are browsing online for your products. Get them right, and they can help to grow your brand and drive profitable sales. Croud’s ecommerce experts are at the forefront of the latest shopping innovations, and can help you to get the most out of your campaigns.
Our approach encompasses start-to-finish optimisation of product listing ads, from back end to front end, constantly evolving through testing and learning. Given its vital importance, we regularly test all aspects of your feed, to ensure optimal visibility and performance, as well as making ongoing improvements based on best practice. We also strategically map out campaign structure, ensuring it’s tailored to your goals. Our experienced team also continuously evolves bidding strategies, optimisations and products, ensuring your account is kept up to date with the latest engine developments.
Our areas of expertise
Get set up for success – our team will develop a strategically-focused campaign structure and ensure your shopping campaigns slot perfectly around other channels.
Shopping account management
We’ll manage your campaigns and feed optimisation, as well as resolving any issues and reporting the metrics that matter. Plus you can use our comparison shopping services.
We can advise on the best feed management providers for your business, as well as optimising all aspects of your feed, product types and Google Product categories.
Test & learn approach
We adopt a continual testing approach across all areas of activity, to ensure optimal performance – using multivariate or A/B testing depending on the platform.
We build, test and evolve custom structures, using a product and query led approach that ensures the best outcome for each auction – always tied back to your business objectives.
Boost performance with Smart Shopping campaigns – we can leverage features such as New Customer Acquisition or Target ROAS to drive the right traffic mix for your goals.
Other ad types
From TrueView for Shopping ads on YouTube and inventory managed campaigns to unpaid shopping listings and local inventory ads – we’re experts in helping you drive results across formats.
Automation & technology
See the metrics that matter to you thanks to our reporting & data visualisation team. Plus we leverage automation and the best third-party technologies to drive results at scale.
Request your free Shopping audit
Why not kick things off with our best practice campaign and feed optimisation audit? It gives a comprehensive view on your current set-up and performance, giving you a clear roadmap to success. Simply complete the form below and one of our team will be in touch.