Enhance brand experience at every touchpoint to reach high value shopping audiences
Croud’s digital commerce performance team works with brands and retailers to build successful marketing campaigns that leverage strategic frameworks, technology and industry expertise to accelerate performance.
Croud works with leading brands and retailers including…
Croud’s digital maturity framework
According to Google, digital maturity brings up to a 30% decrease in cost and 20% more revenue, offering a clear, sustainable competitive advantage in today’s market.
Croud’s digital marketing maturity framework, which is based on Boston Consulting Group’s digital marketing maturity study, is designed to balance long- and short-term goals to futureproof your commerce approach. The framework is proven to increase sales and lower costs. It’s grounded in the customer journey, and so is useful for D2C marketers, as well as those who are selling through retailers.
How does this work?
Croud’s digital experts will assess your current capabilities and ensure you have the right underlying foundations for commerce success
Create a data-driven marketing strategy to maximise sales and lifetime value from new and existing customers
Build a seamless brand and product experience at every touchpoint to engage, convert and drive repeat sales
The right measurement, insights and technology to continuously enhance the strategy and key decision making
Our areas of expertise
Amazon
Grow your brand, maximise sales and beat the competition on Amazon – we’ll help you tell your brand story and build a profitable sales channel on Amazon
Comparison Shopping Service
Get industry-leading Shopping campaigns, delivered by a certified Comparison Shopper Partner – enabling you to better connect with shoppers
LTV modelling
Drive real business value by focusing on loyal, repeatedly converting customers – our lifetime value modelling services enable next-level targeting, bidding and optimisation
Shopping & feeds
Stand out online with exceptional search engine shopping campaigns – so your brand is top of mind when customers are browsing online for your products
Creative
Creative that drives results. We ideate and produce high-quality creative assets, viewed through a performance lens to drive retail success
CRO
Improve the user experience and boost your ROI. Our approach to data-driven testing combined with retail CRO expertise will help drive a greater return on investment
Social commerce
Maximise revenue across your social profiles through social advertising. From technical implementation to creative excellence, we’ll help drive results from your brand across social media
Paid search
Maxmise growth and get ahead of your competitors. Our commerce experts combine automation, smart data integration, and expert localisation to deliver PPC at scale
Our results
Frequently asked questions
Why is digital maturity important?
Driving maturity helps us to future-proof our strategy and prioritise the most impactful long and short term goals and projects into a single roadmap. It also helps to unify all the internal and external teams and functions around common goals. When applied correctly, it’s proven to increase sales and efficiency.
Why is digital commerce important for brands?
Regardless of whether your brand sells offline, online or both, the consumer journey is now digital-first in almost every category. Croud works with a wide range of businesses and brands to enhance the online brand experience. Your customers are looking for your brand and products online and we can help you to be discoverable in the right places and take control of the customer experience.
What are the biggest challenges faced by brands looking to kickstart a commerce strategy?
Brands usually face a quite unique set of different challenges. The Croud team start with an audit and then build a commerce maturity roadmap to align all the stakeholders, clarify those priorities and give clear ownership of key workstreams. Everyone involved can see the bigger picture and how certain activities ladder up.
What are the benefits of leveraging a commerce strategy?
The growth and efficiency benefits of maturity are well documented and apply to a wide range of businesses whether you sell directly to the consumer or via retailers and/or marketplaces.