In-housing continues to be a significant area of interest for advertisers. In our recent report,...
The part people problem
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in-housing technology.
Are you in, or out? Exploring in-housing in 2020 and beyond
To mark the launch of our new research report - Walking the tightrope: Balancing in-housing and...
Serpico vs. Optiscore – how do they compare?
In this article, we’ll explore Google’s Optiscore feature and how it compares to Serpico’s PPC...