Overview
ZO Skin Health, a leading medical-grade, physician-dispensed skin care brand, has appointed Croud as their digital marketing agency to help drive growth both domestically and internationally.
Croud’s localization expertise and flexible approach were key factors in the appointment. After recently taking on a majority investment from the global investment company, Blackstone, ZO Skin Health was looking to scale their digital strategy to drive growth across the US, UK, Canada, and the Nordics.
Elizabeth Capriotti, Executive Director International eCommerce of ZO Skin Health said, “Croud’s strategic approach and extensive experience in helping brands expand across markets were instrumental in our decision to partner with them. We’re excited to see where this partnership takes us, as we lean on the team’s digital expertise to help us achieve our ambitious business goals.”
Kris Tait, Managing Director of Croud US, added, “Since their launch in 2007, ZO Skin Health has made their mark on the beauty industry, and we’re delighted to be working with them to further accelerate their brand presence across multiple markets. They are a great addition to our growing portfolio of beauty clients, and we’re delighted to support them as they look to expand globally.”
Scope of work
In order to help ZO Skin Health drive international and domestic market growth, Croud will be providing a cross-channel digital strategy across paid search, paid social, programmatic and analytics. Croud’s proprietary technology platform, ‘Croud Control’, together with its 2,400+ ‘Croudies’ – a crowd-sourced network of global digital experts – allow its clients access to a unique combination of global reach and local, in-market insight and expertise.
