Croud partners with Shrewsbury Town Football Club as stadium sponsors



13th June 2023

~ 3 min read


We’re so excited to share that Croud is the new sponsor for Shrewsbury Town Football Club (STFC) Stadium for the next two years!

Croud is one of Shrewsbury’s major employers, with 156 of our global staff based out of Shrewsbury, many of whom are avid STFC supporters. 

The stadium, commonly known as ‘The New Meadow’, will be renamed ‘The Croud Meadow’ as part of the sponsorship deal, keeping the tradition of past names. Croud signage will also feature on the interior and exterior of the stadium.

"In our quest for a company that shares our values and possesses a genuine desire for partnership, we discovered Croud"

Roland Wycherley

Chair at Shrewsbury Town Football Club

Jon Ditchburn, Executive Operations Director at Croud and Shropshire-local for the past 35 years commented on the news: “This couldn’t be a prouder moment for us at Croud. As a business, our deepest roots are in Shrewsbury where we have driven our operations over the years to become a digital marketing agency of stature - one that develops local talent and projects the best digital marketers onto a global stage. Our partnership with Shrewsbury Town Football Club not only acts as a significant point of pride for us as a group, but looks to project Shrewsbury as a hub for digital marketing excellence in the UK and beyond.”

‘The Croud Meadow’ is one of the newest Football League stadiums in England having opened in 2007, replacing the old home stadium for STFC, The Gay Meadow. 

The sponsorship is a childhood dream of Shropshire-local Ben Knight, our co-founder, and is part of the business’s commitment to supporting the local Shrewsbury community. Croud are also proud supporters of the STFC Foundation, which aims to create opportunities for people to lead healthy and active lifestyles through inclusive programmes like Football and Education courses, and health and wellbeing sessions.

Many of the management team in Croud’s Shrewsbury office are local to the area, meaning the office has grown organically to be our operations hub, and it will continue to be a focus for business growth. 

Roland Wycherley, Chair at Shrewsbury Town Football Club also added: “It is our pleasure to have Croud join us as partners and stadium sponsors as we eagerly embark on a journey into the future. In our quest for a company that shares our values and possesses a genuine desire for partnership, we discovered Croud — a locally nurtured, award-winning global business that enjoys well-deserved recognition within the digital marketing industry. We look forward to a mutually beneficial partnership that will last for many years to come - and of course welcoming everyone to The Croud Meadow for the new season.”

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