Croud launches 2022 International Localisation Report



26th April 2022

~ 2 min read

Localisation & the consumer digital journey

Croud has launched its new report exploring global attitudes towards localisation: International Localisation Report 2022.

The pandemic has accelerated the global shift to digital, and as a result, over the past 18 months we’ve seen countless brands transform their online approach. Others, such as Amazon and UberEats, have maximised global opportunity and successfully delivered localisation at scale. 

This survey found that 57% of respondents had experienced language or cultural issues when using a brand's localised site, whilst 24% said that these findings would make them less likely to purchase from the brand as a result. 

Featuring insights from Chris Ford, Croud's Head of CRO, and Izzie Xu, Croud's Head of Localisation, this report addresses how websites affect the overall view of a brand, what shapes consumer digital journeys and decision making processes, and how localisation impacts the online customer journey.


Download the report

The report is free to download, and explores:

  • The key insights surrounding brand localisation and the digital user journey.
  • The main drivers and considerations for online consumers in China, France, Germany and Japan.
  • The key elements brands need to consider when expanding internationally, including localised imagery, currency and cultural references.
  • The main mistakes being made by brands, when it comes to localisation.

To find out more about Croud’s services and how we can help you drive international growth, get in touch.

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