Proprietary platform that seamlessly coordinates complex workflows
Croud Control is our proprietary tech platform, built and continually optimised by our in-house team of 20+ developers. Croud Control enables our teams – both in-house and in the Croudie network – to seamlessly manage complex client work from start to finish.
Our world-class platform not only delivers the best talent for the right jobs – servicing both our agency teams and in-house teams directly via Serpico – but also automates what slows other agencies down, meaning we have more time to dedicate to delivering truly transformative business results.
Seamless access to specialist talent
Croud Control gives our teams direct access to the Croudie network, enabling them to find the right person for the right job, every time. And all work is quality assured through Croud Control, ensuring that it always meets the highest standards.
Best practice globally
– at speed
Croud Control’s planning functionality simplifies the complex, breaking everything down into clear actions you can track. Templates are automatically applied to each task in your plan, ensuring best practice across the globe, at speed.
Automating manual work
From technical audits that pinpoint PPC and SEO actions, to alerts and continuous monitoring – Croud Control and our proprietary tools automate manual, time-consuming tasks, freeing up your account team to focus on adding real business value.
Introducing Croud Control
Client plans
All planned work is stored in a single client view within Croud Control, and split into projects and phases, allowing for flexible planning. Management dashboards ensure work is completed on schedule and to our best-in-class standards.
Client plans
All planned work is stored in a single client view within Croud Control, and split into projects and phases, allowing for flexible planning. Management dashboards ensure work is completed on schedule and to our best-in-class standards.
Job builder & task templates
Every piece of work that is done more than once has a customisable template, which not only ensures global consistency, but also dramatically improves the speed and quality of briefing work – all managed through the Job builder.
Croudie picker
The Croudie picker ensures the right person for the job. Croud Control’s sophisticated algorithm uses 15+ factors, including experience, price, and suitability, to allocate the best Croudie for each task.
Croudie picker
The Croudie picker ensures the right person for the job. Croud Control’s sophisticated algorithm uses 15+ factors, including experience, price, and suitability, to allocate the best Croudie for each task.
Croud Academy
Every approved Croudie has access to Croud Academy, enabling them to upskill and gain qualifications for specific tasks and specialisms. Only the highest scorers pass, meaning only the most relevant and qualified Croudies will work on your account.
Croud tools & automation
We use a suite of Croud tools to automatically audit and monitor client accounts, helping to save time and drive efficiency. Plus we integrate the best third-party tools and technology on the market.
Croud tools & automation
We use a suite of Croud tools to automatically audit and monitor client accounts, helping to save time and drive efficiency. Plus we integrate the best third-party tools and technology on the market.