Overview
Using Google Ads to overhaul Sophia Webster’s festive campaigns and increase brand visibility and ROI
Services: Paid search, Shopping
Markets: UK
The challenge
Faced with a 335% uplift in the number of competitors targeting similar terms with Google Shopping ads, Sophia Webster wanted to capitalise on the upcoming winter season, especially the lucrative winter sale period, including Black Friday, Christmas and New Year, and the January sales. Therefore, Sophia Webster tasked Croud with overhauling their festive campaign – increasing their year-on-year brand visibility and ROI.
The Croud difference
Following a full review of the site, Croud set about implementing the optimise for clicks ad rotation setting across the largest traffic-driving campaigns in order to help drive more traffic.
Using Google Ads, Croud implemented various bidding strategies in order to help reduce cost-per-click.
The team also reviewed the existing audience set-up per market in the account, then implemented a tailored audience strategy that would help boost conversion rate.
The results
%
increase in brand visability
%
increase in global sales
%
uplift in ROAS
With the paid search landscape, and particularly Shopping, becoming increasingly competitive in our space, we needed a strong digital partner in order to cut through the noise and drive brand visibility. The Croud team, with their strong retail experience and PPC expertise, provided exactly that, delivering impressive uplifts in both brand visibility and international sales.
Lesley Boerio – Global Ecommerce Manager, Sophia Webster