Optimising Google My Business across 3,000+ locations to increase local search visibility
Having worked with Regus for years, Croud was tasked with optimising Regus’ Google My Business (GMB) listings across all 3,000+ locations. GMB listings, formerly known as Google Places, are a great way for companies of any size to increase their local search visibility through Google Search and Maps.
Given Regus’ huge global presence (centres in over 100 countries), Croud needed to find an innovative way of implementing GMB listings at scale. The overall objectives were to increase Regus’ website traffic from GMB listings and the number of leads generated.
The Croud difference
In order to create a bespoke tool to manage the listings, Croud enlisted the help of its extensive network of Croudies, our on-demand digital experts across the globe. Together, an experienced team of in-house specialists and Croudies created a tool based on an API that could collate the appropriate listing information from Regus’ internal systems and then push them to GMB.
The tool was able to pull all the listings from a document, compare these with what was on each Regus website to ensure consistency, and then push updated information through to GMB. Once the initial push ensured near full-coverage on GMB for all Regus centres, over time the directory information was expanded to also include pictures, logos and additional centre information.
increase in website sessions from GMB
more leads generated from GMB
Croud set up a process first to quickly clean up and then to regularly update our Google My Business listings for over 3,000 Regus centres across more than 100 countries. They more than doubled our traffic over just a few weeks and, in doing so, also meaningfully increased our organic conversion in the process.
Nicholas Spitzman, Managing Director – Digital, Regus