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Marketing in China.

Flexible and transparent solutions that drive growth in China

China is a rapidly growing consumer market – not only in terms of size, but also in the fiercely fast and sophisticated levels of digitalisation. The sheer speed of change in trends and consumer behaviour can often be overwhelming, and means that it is not a market to which you can apply a strategy used in other regions. Failing to account for this can mean big losses in investment and energy, with little to show for it. Businesses that are willing to adapt and constantly revise their strategy, however, are able to take full advantage of the huge growth opportunities.

Our approach


We help you cut through the noise in the saturated Chinese consumer market, starting with digging deeper into what your audience looks like. Our dedicated team is made up of in-house strategists located closer to your global team who understand the essence of your brand, and local digital experts on the ground in mainland China.


We build a holistic digital strategy, grounded in data, dedicated to the Chinese market. We understand the commercial drive behind your marketing budget – meaning less wastage in spending, more growth and more revenue.

The Croud difference

Leveraging various first-party and third-party data sources, we create audience-first strategies to speak for your brands across the most suitable platforms. It’s not about blanket visibility across all the possible platforms, but about taking a tailored approach to reach your target audience. Our clients benefit from constant testing, designed to quickly identify what works well and fast-track your success.

Confusing data and results will be a thing of the past, as we give you full transparency in performance and our approach, ensuring it fits into your global digital reporting and understanding.

Our areas of expertise

WeChat advertising

Navigate the biggest social media platform in China with ease, enabling you to tap into a pool of more than one million users.

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Baidu advertising

Using our close relationship with Baidu, our experienced team and local digital experts help you to get the most out of Baidu.

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We deliver true localisation – from strategy to content – to boost your brand value and conversion rate in China.

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Social media

We’ll help you invest in the social platforms that are right for your business – whether that’s Weibo, Redbook, TikTok, or others.

Data integration

Get full transparency with our data visualisation solutions, which bring everything into one place, giving you easy access.

Conversion rate optimisation

Translate more traffic into sales – we focus on the user experienced, testing every step and landing page to boost sales.

Local SEO

We create rich and locally relevant content based on keyword research and provide technical recommendations to improve performance.

Account audit

We help you understand why your current account isn’t performing at its best, and provide actionable advice on how to make improvements.

Influencers and KOLs

Working with the leading voices in each vertical, we produce tailor-made influencer strategies to improve brand awareness and audience reach.

Our partners

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