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Paid social.

Platform expertise to drive real business change

Paid social is now an established part of marketing delivery; yet it is still so often undervalued and misused. From technical implementation to creative excellence across a number of platforms, there are a vast array of techniques required to truly maximise your return from this most accessible channel. Social truly is the visible storefront for your business, which makes getting things right all the more important in the modern marketing landscape.

Our approach

1.

Our teams aren’t just implementation experts, but end-to-end marketers; from technical set-up to creative analysis and reporting.

2.

We underpin everything we do with sound marketing and behavioural theory. We use this mindset to deliver channel-agnostic activity, informed by data and audience insights, with creative truly at the heart.

3.

We challenge the status quo and ensure that all our partners participate in the cutting edge of paid social advances, driving real performance that has business value.

The Croud difference

By utilising our unique Croudie Network to streamline traditionally time-consuming work streams, our internal teams have more time to spend really understanding your business and challenges.

We’re also able to access copywriters, platform experts and data scientists all over the globe to iterate and build on your ongoing activity at scale, without impacting the important day-to-day.

The personal touch is supported through proprietary tech solutions which enable automation and help to solve unique challenges in reporting, customer data integration and creative development to name a few.

See the results

The Royal British Legion

Using Facebook and Instagram to drive awareness within a young demographic

Spaces

An international campaign that was named ‘Best B2B Social Media Campaign’

Paysafe

Increasing customer loyalty through relevant creative and event alignment

The success of the ‘They still go’ campaign is testament to Croud’s innovative and adaptive strategy. By utilising clever tactics and brand uplift studies, we were able to closely monitor performance and drive impressive results.

Director of Marketing, The Royal British Legion

Our capabilities

Technical set-up

From pixels and SDKs to offline events and API connections – we help to implement the tech that powers your marketing.

Channel selection

Working with our Strategy & Planning team, we unlock insights to help advise the optimal channel selection for your goals.

Full funnel activation

We help clients link together their brand and performance objectives through custom analysis and media weightings based on cross-channel goals.

Dynamic advertising

Best-in-class activation of dynamic social formats through close partnerships with feed providers and creative solutions.

Creative analysis

Working with our in-house Creative team, we advise on and create assets to enhance your brand and performance marketing strategies.

Social attribution

We devise bespoke attribution methodologies to overcome traditional platform inconsistencies, using platform tools and internal measurement techniques.