An integrated campaign across paid search, display and video to drive record Super Bowl ticket sales
Services: Paid search, Programmatic
The previous year, more than 111 million people had tuned in to watch the Super Bowl. And with viewership figures expected to be even higher this time, ticket marketplace TickPick was looking to capitalise on the country’s biggest annual sporting event and boost ticket sales.
With just 73,000 seats up for grabs to watch the Super Bowl live at the U.S. Bank Stadium in Minneapolis, TickPick was looking to target all of those football fans vying for a ticket to the annual event. Therefore, Croud was tasked with delivering an integrated campaign to drive ticket sales and revenue.
The Croud difference
The Croud team planned an integrated campaign across paid search, display and video and developed a hyper-targeted approach in order to tap into TickPick’s audience, using location targeting, as well as household income targeting.
Across display and video, Croud retargeted those users with the highest propensity to purchase, including retargeting those who had visited the Super Bowl blog or other NFL-related content.
Across the entire campaign, messaging was kept clear and consistent, highlighting the low prices and TickPick’s no fees promise. YouTube ads highlighted previous buyers’ positive experiences with the TickPick app.
In the run-up to the Super Bowl, bids were adjusted around key qualifying matches and other game events.
increase in YoY sales
YoY revenue increase
Croud’s Super Bowl campaign really delivered, and we were delighted with the huge uplift in ticket sales and revenue this year. The Croud team really understands our target audience, and was able to tap into that through a highly targeted campaign that zeroed in on those shoppers most likely to convert.
Brett Goldberg, Founder at TickPick