Urth appoints Croud to drive international growth

Urth, the Australian camera accessory brand famed for their focus on sustainability, has appointed Croud as their new digital marketing partner, in order to drive forward global and local growth.

Croud, who has been working with Urth since October 2020 across Paid Social and Paid Search, has now added SEO and Content to its list of provided services, increasing digital spend to over AUD$600,000.

Croud’s strategic approach and expertise in localisation were key factors in the appointment, as Urth looks to align their current resources to drive sustainable growth across the UK, US, Australia, New Zealand, France, Spain, Germany, Italy and Japan.

Christian Gibson, Founder and Director of Urth, said, “After working with Croud for several months, we’re delighted to be expanding our relationship across further digital channels. With Croud’s digital expertise and breadth of experience driving growth overseas, this partnership will help accelerate our goals of international expansion. Croud has proven they are experts at scaling global campaigns, and we are looking forward to the future of this partnership.”

Jamie Hoey, Croud’s Managing Director in Australia, added, “It is an exciting time for Urth, as they look to grow their digital strategy and reach a new, global audience. As a brand with sustainability at its core, we are delighted to welcome them to our growing portfolio of clients, and help them drive momentous results for their business.”

Alongside Croud’s global network of 2,400+ digital specialists, or Croudies, data-led insights and local expertise will be instrumental in delivering a fully integrated, cross-channel digital strategy for Urth.

About Urth

Urth is a camera accessories company built on the belief that photography can be a powerful tool in the global conservation movement because it encourages people to connect with nature. For each product sold, they plant five trees and their mission is to plant one billion trees by 2032. 

Urth makes camera accessories such as Lens Filters, Lens Mount Adaptors, and camera cleaning products. They have also recently launched a Carry Range, including camera backpacks, camera bags and laptop sleeves. 

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