When it comes to search engine marketing (SEM) in China, Baidu Search dominates, occupying over...
Why WeChat Search Ads are essential for Marketing in China
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Wechat.
Advanced approaches to WeChat marketing
In the first and second blogs of this three-part WeChat marketing series, we discussed WeChat...
Best practices for WeChat Official Account marketing
In the first blog of this three-part series, we explored the different types of WeChat Official...
An introduction to WeChat Official Accounts
With approximately 1.151 billion monthly active users, WeChat is now one of the most popular...
China’s advertising law: What you need to know
The Chinese market presents significant opportunities for businesses around the world. However,...
How to enhance brand awareness through the WeChat Search function
As Baidu still dominates search engine market share in China, booming social media giants like...
Should Western retailers embrace China’s cashless revolution?
International luxury department store Galeries Lafayette recently announced that customers are now...
Using WeChat Outside of China: A Guide for Brands
A few months ago, WeChat opened up its international geo-location targeting feature, allowing...