As a marketer, you may at times have an intuition that you are not measuring the full-value of...
Understanding the profitability of lifetime value with SA360
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Preparing for the holiday season with SA360
And just like that, the holiday season is around the corner with only a few months before we see...
The benefits of GA360 from an SA360/DV360 practitioner perspective
written by Catherine Meyrick and Benoit Le Gendre So, you’re successfully running Search activity...
Data ownership: Sign your own GMP & Google Cloud contracts
The trend toward clients in-housing their marketing operations has been a much-discussed topic in...
An introduction to SA360
In our recent Croud Academy Live webinar, Croud's Senior PPC Account Manager, Benoît Le Gendre,...