Google’s Consent Mode is a brilliant opportunity for advertisers in their response to a problem...
GA4: the only analytics platform that benefits from Google’s Consent Mode
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privacy.
Measuring advertising effectiveness in light of privacy changes
In our three-part blog series, we are focusing on the ongoing and upcoming data privacy updates...
Activating first-party data in response to privacy changes
In this three-part series, we are exploring the ongoing and upcoming changes to data privacy laws,...
Measuring paid search performance in a cookie-less world
The appeal of digital marketing compared to more traditional ways of advertising is the ability to...
How is ad privacy impacting the digital marketing industry?
In recent years, consumer privacy has transformed from a wildly mysterious topic into front page...
Ad Tech & Beyond: Ep.2 – Privacy in 2020
In our new Ad Tech & Beyond series, we explore the biggest trends and developments in the...
What does Chrome’s privacy announcement mean for advertisers?
Third-party cookies, your days are numbered. You’ve got two years. I asked our friends at Google...
Apple’s Intelligent Tracking Prevention and the critical role of Google Analytics
In June 2017, Apple released its machine learning-enabled Intelligent Tracking Prevention into the...