In this blog, we will discuss the most recent advancements in Google AI (artificial intelligence)...
How Google AI advancements are changing paid search
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PPC.
Croud x Google: App marketing for the finance industry
Croud and Google recently co-hosted a virtual event exploring the latest developments and...
PPC tips for improving conversion rate
Over the last few weeks, Croud's PPC team has shared insights how to drive growth from mature PPC...
Growing reach and demand for paid search
This blog series explores how marketers can drive growth from mature paid search accounts. In the...
Modern search: four tips to mastering the future of paid search
With modern search being hailed as the future of pay-per-click (PPC) marketing, it's important...
Measuring paid search performance in a cookie-less world
The appeal of digital marketing compared to more traditional ways of advertising is the ability to...
How to effectively streamline media spend
With the paid search landscape becoming ever more competitive, and accounts becoming much more...
Google’s Ad Type update – and what it means for advertisers
Off the back of the recent update on match types (read Croud’s blog on the subject here), Google...
Mobile advertising: best tips & practices
With the rate of mobile phone usage rapidly increasing, there is no greater time than now to...
Should you segment your standard Shopping campaigns by Brand and Non-Brand?
What are the opportunities and the challenges for marketers looking to split their Shopping...
How can retailers make the most of their paid search budget?
In a competitive environment, your paid search strategy is key in driving results for your brand....
Why a cross-channel marketing approach is vital
Now more than ever we see an uplift in consumers surfing the web for their desired purchases. With...