Off the back of the recent update on match types (read Croud’s blog on the subject here), Google...
Google’s Ad Type update – and what it means for advertisers
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PPC.
Mobile advertising: best tips & practices
With the rate of mobile phone usage rapidly increasing, there is no greater time than now to...
Should you segment your standard Shopping campaigns by Brand and Non-Brand?
What are the opportunities and the challenges for marketers looking to split their Shopping...
How can retailers make the most of their paid search budget?
In a competitive environment, your paid search strategy is key in driving results for your brand....
Why a cross-channel marketing approach is vital
Now more than ever we see an uplift in consumers surfing the web for their desired purchases. With...
Google Ad Grants: Is there such a thing as free paid search advertising?
This article was updated on 22/01/2020. In order to help registered charities share their stories...
PPC bid strategies: Top tips
In this article, we take a look at the various bid strategies available for PPC marketers and...
5 PPC tips to prepare for Christmas
Santa Claus is coming to a town. With Christmas almost upon us, have you geared your PPC strategy...
Five reasons to advertise on Microsoft Advertising
Microsoft Advertising (formerly known as Bing Ads) is a platform that powers PPC advertising...
Market Insights: Malaysia
In the latest in Croud's series of Market Insights, we take a look at marketing in Malaysia:...
Market Insights: Sweden
In the latest in Croud's series of Market Insights, we take a look at marketing in Sweden:...
Market Insights: India
In the latest in Croud's series of Market Insights, we take a look at marketing in India;...