At the end of September 2021, Google announced that data-driven attribution (DDA) will become the...
A detailed look at Google Ads’ new DDA model
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Paid Search.
Preparing for retail peak: A checklist for paid search marketers
Any retailer will know that the peak sales period provides an opportunity for brands to drive...
How Google AI advancements are changing paid search
In this blog, we will discuss the most recent advancements in Google AI (artificial intelligence)...
Growing reach and demand for paid search
This blog series explores how marketers can drive growth from mature paid search accounts. In the...
Modern search: four tips to mastering the future of paid search
With modern search being hailed as the future of pay-per-click (PPC) marketing, it's important...
Measuring paid search performance in a cookie-less world
The appeal of digital marketing compared to more traditional ways of advertising is the ability to...
How to effectively streamline media spend
With the paid search landscape becoming ever more competitive, and accounts becoming much more...
Where is paid search marketing headed in 2021?
Alongside an increased focus on automation across all aspects of paid search, Google has recently...
How can retailers make the most of their paid search budget?
In a competitive environment, your paid search strategy is key in driving results for your brand....
Using dynamic creatives to boost performance and save time
Digital marketing opens up so many possibilities for more personalised advertising. Through...
Why a cross-channel marketing approach is vital
Now more than ever we see an uplift in consumers surfing the web for their desired purchases. With...
5 PPC tips to prepare for Christmas
Santa Claus is coming to a town. With Christmas almost upon us, have you geared your PPC strategy...