Alongside an increased focus on automation across all aspects of paid search, Google has recently...
Where is paid search marketing headed in 2021?
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Paid Search.
How can retailers make the most of their paid search budget?
In a competitive environment, your paid search strategy is key in driving results for your brand....
Using dynamic creatives to boost performance and save time
Digital marketing opens up so many possibilities for more personalised advertising. Through...
Why a cross-channel marketing approach is vital
Now more than ever we see an uplift in consumers surfing the web for their desired purchases. With...
5 PPC tips to prepare for Christmas
Santa Claus is coming to a town. With Christmas almost upon us, have you geared your PPC strategy...
Croud shortlisted in The Financial Services Forum Awards 2019
Croud are delighted to announce that we have been shortlisted for two categories - International...
Google SERP Changes: Paid vs Organic – May 2019
On 22nd May, Google announced a new look for their Search Engine Results Page (SERP). Changes were...
Croud x Captify event round-up: Exploring the evolution of search
Last week we joined forces with Search Intelligence leader Captify to host a joint event at their...
How to take advantage of automated bidding
Automated bidding is not going anywhere - from the engines to bid management tools, everyone is...
First look: The impact of the PPC SERP change on Bing
On the 16th July, Bing announced they would follow in similar footsteps to Google by getting rid...
Google Comparison Shopping: Croud becomes first accredited UK agency partner
Google has made significant changes to its Shopping proposition and invited technology-led...
Moss Bros tackles the competition by tapping into World Cup trend
Earlier this week, one of our clients, suit and formal menswear retailer Moss Bros, noticed a...