Last month, we kicked off our connected TV (CTV) blog series by diving into how CTV has developed...
Understanding CTV data and measurement
read more
measurement.
Measuring paid search performance in a cookie-less world
The appeal of digital marketing compared to more traditional ways of advertising is the ability to...
What does Chrome’s privacy announcement mean for advertisers?
Third-party cookies, your days are numbered. You’ve got two years. I asked our friends at Google...
Why upgrade to GA360? – A comprehensive guide to Google Analytics 360
No one wants to pay for something they can get for free. The free version of Google Analytics is a...
The end of acquisition: Why it’s time to start talking to customers differently
Acquisition. It’s an odd word to use in marketing. After all, it’s more commonly used to refer to...
Are you ITP 2.0-ready?
There is a lot of information out there about Intelligent Tracking Prevention 2.0 (ITP 2.0) and...
Attribution: creating a new mindset for reporting
The new attribution offerings from Google allow you to track a customer’s journey across devices,...
3 areas in retail for connecting on- and offline measurement
“Because otherwise it’s hard to measure,” is a stupid reason for doing anything. Measurement...
Croud: Google Attribution 360 partner at launch
Croud is very proud to be one of Google’s selected partners, certified to operate Attribution 360...