Customer lifetime value (CLV) — or customer profitability, customer profitability analysis, or...
How to calculate CLV for ecommerce startups
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LTV.
Understanding the profitability of lifetime value with SA360
As a marketer, you may at times have an intuition that you are not measuring the full-value of...
Lifetime value tracking: Why it’s important and how to get started
Last week we hosted our inaugural Serpico event at Google's HQ in London, where we explored some...